How to Drive Referral Traffic Using Facebook

drive referral traffic using facebook

[vc_row][vc_column][vc_column_text]As a small business owner or entrepreneur, you’re always looking for new ways to bring in customers and grow your brand. And what better way to do that than by leveraging the power of social media? Facebook, in particular, is a great platform for driving referral traffic. By leveraging referrals from Facebook, you can reach a large audience while also driving targeted traffic that is more likely to convert. Here’s how you can use Facebook to your advantage.

What Is Referral Traffic?

First, let’s start with what exactly referral traffic is. Business referrals happen when someone in recommends your business to someone who was previously unfamiliar with your services. While word-of-mouth remains one of the best ways to achieve this for your business, you should not underestimate the power of social media.

In fact, social media sites are some of the most valuable sources of referral traffic today. Studies show that up to 89% of marketers say social media generates more exposure for their company. Additionally, efforts on some of the most popular platforms, including Facebook, LinkedIn, Twitter, and Instagram helped to increase traffic for 75% of organizations. However, a majority of that traffic comes from Facebook!

Using Facebook to Drive Referrals

Clearly, social media platforms are valuable tools to help you get more exposure for your business and ultimately end up with more leads and even more sales. So how can you use Facebook to its fullest potential in driving referral traffic? Here are some of our best tips!

Post Unique Content

If you want people to share your content, you need to give them a reason to do so. That means creating unique, original content that appeals to your target audience. Think about what kinds of things your target audience would be interested in reading or watching, and create content accordingly. If you’re struggling with what type of content to create, feel free to look at your competitors. You can use their posts as inspiration – just be sure you do not copy them directly. Always put your own spin on the information!

Create Shareable Content

When creating content for Facebook (or any other platform), it’s important to create content that is shareable. This means that your content should be interesting, informative, and entertaining. If your content is shareable, then people will be more likely to share it with their networks, which will help increase referral traffic to your website. When you’re creating content, think about why someone would want to share it with their friends or followers. If you can’t immediately come up with an answer, you might want to try something else.

Make It Visual

Since creating shareable content is so important, knowing what formats people share the most is vital. In short, people are more likely to share visual content than text-based content. So if you want people to share your Facebook posts, make sure they’re visually appealing. Use high-quality images and videos, and avoid using too much text. Remember, people are scrolling through their newsfeeds quickly, so you want to make sure your content catches their eye.

Use Calls to Action

If you want people to share your content, you need to tell them to do it! Include a call to action in every post, encouraging people to share with their friends and followers. The more specific you are with your call to action, the better results you’ll see. For example, instead of simply saying “share this post,” try something like “share this post if you’re looking for a new job.” 

Leverage Social Proof

Social proof is the idea that people are more likely to take action if they see that others have taken the same action. When it comes to referral traffic, social proof can be used in a few different ways. For example, you can post testimonials from satisfied customers or showcase how many people have shared your content. Don’t be afraid to ask previous customers to leave a review of your business. Many people are willing to do so – you just have to ask them! And when you do get that valuable review, make sure you say thank you. You can send them an email, a private message, or leave a comment thanking them for taking the time to tell others about your service.

Take Advantage of Facebook Groups

Facebook groups are a great way to connect with like-minded people and get your content in front of a whole new audience. Find groups that align with your target audience and start sharing your best stuff! Just make sure you’re not spamming the group members. You should only share relevant content that will be of interest to them.  

Start Seeing More Referrals Today

By following these simple tips, you can start using Facebook to drive referrals for your business or website. The leads you receive from referrals are much more likely to convert than cold leads, making them much more valuable. When you decide to use Facebook to gain those referrals, remember that unique and visually appealing content is key! And don’t forget to include a call to action telling people exactly what you want them to do—which is sharing your content with their friends and followers.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.