Tips to Protect Your Brand’s Reputation

[vc_row][vc_column][vc_column_text]Your brand’s reputation online is incredibly important to maintain since most shoppers start their buying journey online. What is seen online creates the story around your business and impacts your affordable social media marketing. Do you have a plan in place for online risk?

Brand Reputation and Safety

In a moment, someone can leave a negative review on social media or your ad could appear near harmful content. This can have a huge impact on your brand’s reputation. What do you do? It is essential to have a plan!

How to Stay Safe Online


Facebook’s platforms offer safety controls for your ads! You can control where your ad appears by specifying content topic, format, and source.


Twitter has been actively working towards making its platform a safe space and kicking off harmful accounts and bots. They also offer content moderation features for brands and communities.


Did you know that YouTube was the first digital platform to receive brand safety accreditation from the Media Rating Council? For the last two years, the platform has worked hard to keep viewers and brands safe. YouTube is a Google site so they have many of the same safety features Google provides!


TikTok is still a relatively young platform, but they are working to make it safe for brands’ cheap social media marketing. They have pre- and post-bid tools to make creating an ad on TikTok safe.

Create Safety Guidelines for Your Brand

Define your brand standards. While there are some generally agreed-upon standards for inappropriate content, this can be personalized to your brand. If you focus on sustainability, you probably don’t want your ads showing up next to content about fossil fuels.

Create a response strategy. You will want your team to work as fast as possible when a negative event arises to help protect your brand reputation. Creating an actionable strategy makes your process seamless and will follow your chosen verbiage for an apology if it is needed in your social media posting.

Identify a point person. To avoid confusion among employees, you should have a point person to respond to a social media crisis. Once a plan is in place, they can immediately implement it to mitigate the damage that comes from that emergency.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.