Tips for Promoting an Event on Social Media

From small gatherings to large-scale galas, hosting events can be an effective way to promote your business. But in order to get the word out and ensure that people attend your event, you need to do some promotion first. One of the most powerful tools at your disposal is social media. With a few simple tips and tricks, you can use social media to help you promote your event and draw in a larger crowd. 

Create Engaging Content & Use Eye-Catching Visuals

The first step in promoting your event on social media is to create engaging content. This means writing compelling copy that will grab people’s attention and keep it interesting throughout the post. You want to make sure your posts stand out from all of the other content people are seeing on their news feeds every day. Try posting GIFs or videos related to the event topic or allowing influencers or speakers to take over your account for a day so they can provide their own unique perspective about what attendees can expect from the event. Your posts about the event should also include eye-catching visuals, like photos or videos. This can really help draw people in and keep them interested in reading more about your event. 

Start Early & Post Frequently 

When it comes to promoting an event, timing is key. You want to start promoting your event as early as possible. This will ensure that you have plenty of time to build anticipation and get people excited about attending. To ensure maximum visibility, you should also be posting about your event frequently—at least once or twice a week leading up to the big day. In addition, make sure you vary the types of posts you’re sharing (e.g., text posts, images, videos). Doing so will help you keep up with changing preferences and keep people interested.

Keep Your Posts Short & Sweet 

No one wants to read an overly long post when scrolling through their news feeds. With that in mind, keep your posts short and sweet. Focus on providing just enough information so that people understand what the event is about without giving away too much information upfront. If possible, include a call-to-action within each post so that readers know exactly how they can purchase tickets or find more information.

Utilize Hashtags & Tag Relevant People/Organizations 

Hashtags can be incredibly useful when it comes to boosting visibility and engagement on social media. A hashtag allows users to search specific topics more easily, so using relevant hashtags in your posts can help draw more eyes toward your content. They can even attract new followers who may be interested in attending your event. You should also consider creating custom hashtags for specific campaigns related to the event. These custom hashtags will allow you to track excitement before, during, and after the event. Additionally, tagging relevant people or organizations (e.g., speakers at the event) can also help increase engagement and expand the reach of your post beyond just your own followers.

Social Media Is a Great Place to Promote Your Event

Promoting an event via social media requires creativity, consistency, and strategy. But when done correctly, it can be a great way to reach a wide audience quickly and efficiently. Following the above tips will allow you to maximize engagement with potential attendees while also getting more eyes on what makes this particular gathering special. Ultimately, this will draw in more visitors than ever before. With good planning and execution, you’ll soon have a successful online campaign underway.

Demystifying SEO: Your Guide to Ranking Higher on Search Engines

Visual Appeal: Eye-Catching Images and Videos for Social Media

The Power of Storytelling: Captivate Your Audience with Narrative Magic

Mastering the Art of the Hashtag: How to Get Your Content Seen

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.