How to Promote Your Sustainability on Social Media

Awareness around sustainability has grown steadily over the last few years and more and more consumers are prioritizing purchasing from companies that are “green.” It can be hard to effectively communicate your business’s values and successes, but many companies who prioritize those topics are noticing a positive impact on their sales. If your business is taking sustainable measures, these are some tips to help you market these practices to benefit your business.

Talk About Why Sustainability Is Important to You

Your customers want to know that your business is made up of real people who care about making a difference. Create social media posts that tell stories about why sustainability is important to you and your team. Within these posts, you can explain some of the steps your business is taking to make a difference in this area. Some questions you may want to answer for your customers include: What are your company’s values? How does sustainability align with these values? Why is sustainability important to your business? Doing so will help humanize your brand and build trust with discerning customers, who want to support sustainable businesses.

Share What You’re Doing

Next, you should share what steps you’re actually taking to be more sustainable. Are you using recycled materials in the manufacturing of your products? Have you implemented energy-saving practices at your office? Do you support local farmers? Whatever sustainable practices you’ve implemented into your daily operations, make sure to let your audience know about them. Sharing the things you are actually doing to be more sustainable will show that you’re serious about being environmentally friendly.

Highlight the Benefits of Sustainability

You can go one step further than saying what you’re doing to be more sustainable, you can also show others why they should do the same! Taking one of the examples from above, if you’ve started using recycled materials, mention how much waste it has helped you eliminate. They can use this information to feel good about when they purchase from you. Also, consider giving your audience tips on how they can also reduce their environmental impact. What actions can they take as well? The more information you can share with them, the more likely they’ll be to support your efforts.

Offer Incentives 

When applicable to your business, try offering incentives to get your customers to participate in your sustainable actions. For example, if you were a grocery store, you could offer a discount to customers who bring in reusable bags. If you have an online store, you could offer free shipping to customers who add one dollar to their order to plant a tree. This will even further showcase your commitment to the environment.

Sustainability on Social Media

It’s clear that sustainability is important. It’s not only the right thing to do for the environment, but it’s also good for your bottom line. Sustainable practices can help you save money on energy, resources, and more. Once you’ve implemented these practices, you can then connect with like-minded individuals and businesses as you share them on social media.

If sustainability is something you want to highlight on your social media accounts, 98 Buck Social can ensure it is an integral part of your social media marketing. We will gladly include any information you provide in your organic posts and paid advertisements. Book a call with us to learn more.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.