4 Best Platforms to Advertise Your Business on Social Media

If you are looking for a wider reach, more visibility, and targeted advertising, then you need paid social media marketing! With new social platforms popping up all the time, it might be difficult to identify the ones you should spend your time and money on. However, this article will tell you the four places that are most worthy of your resources.


Facebook remains the largest social media platform in the world, and that likely isn’t going to change any time soon. This makes the platform a great choice when deciding where to advertise your business. And despite what you may have heard, Facebook is a popular platform across many demographics, including age and gender. No matter who your target audience is, there’s a good chance they are engaging on Facebook.

These are just a few ways that advertising on Facebook can help your business reach its goals:

  • Build brand awareness: Increase the reach of your page and get your products in front of the eyes of potential customers.
  • Boost traffic: Bring more users to your core website content such as blogs and product or service pages.
  • Increase conversions: Drive traffic to both your online and brick-and-mortar stores to increase conversion rates.

If your business is tied to a geographic location, you can benefit greatly from Facebook advertising. Here, you can target potential customers by location, as precise as within a 5-mile radius. Other factors you can use to segment your market include occupation, interests, past activity, and more.

When it comes to pricing, there are many variables that affect how much Facebook advertisements cost. The audience you’re trying to target and of course, the budget you set for your ads, are two of them. In addition, the type of ad you choose will also affect the cost. There are a number of different types, including image, video, carousel, collection, lead, slideshow, and more.


Instagram is a platform that businesses must be on if you have visually appealing products or products that are easily incorporated into a visual format. Compared to Facebook, Instagram has a smaller user base, but it is definitely not small. They still have an extensive audience of about 1.5 billion users worldwide. The main difference between Instagram and Facebook’s user bases is that Instagram users tend to be younger.

When choosing how you want to advertise on Instagram, you can either boost one of your organic posts on Instagram or create specific advertisements. Like Facebook, there are many different choices for ad formats. Image, video, carousel, explore, Reels, shopping, and Stories are just a few of them. You can link these ads directly to a product page or other landing page, making it extremely easy for consumers to engage.


Twitter is a unique social media platform for advertising, as it largely focuses on text. The nature of the platform encourages faster responses and more concise thoughts.

When it comes to ads, there are multiple options for Twitter advertisements. However, two of them are the most common choices. The first is Quick Promote, which is when Twitter automatically promotes your tweets to your target audience. Setting this up is simple, as all you have to do is choose a tweet from your timeline and specify your target audience. Twitter takes care of the rest!

The second option is Twitter Ads. This advertising format is objective-based, so you’ll have to first choose your business objective. From there, Twitter only charges you for actions that align with your goal. 

The other formats you can use to advertise on Twitter include Follower Ads, Twitter Amplify, Twitter Takeover, and Twitter Live.


LinkedIn is a platform that largely targets a corporate or professional audience. It’s important to note that almost 70% of LinkedIn users in the US earn more than $50,000 per year. This means that LinkedIn holds the highest average disposable income of its users, which can make for higher-quality leads in some industries. 

Another thing that makes LinkedIn unique is that the nature of the audience means it is better suited to B2B advertisements. Service businesses and those that sell B2B products tend to experience better results on LinkedIn compared to other platforms.

LinkedIn offers four different types of advertisements. The first is sponsored content. This type of advertisement gets displayed on LinkedIn users’ newsfeeds in order to reach a larger audience. The posts can consist of individual photos, carousels, or videos.

The second type of ad is sponsored messaging. This is essentially LinkedIn’s version of email marketing. However, the message sends to a user’s LinkedIn inbox instead of their email inbox. From there, a user can reply to the message to interact with either a chatbot or a live customer service representative.

The third type of ad is text and dynamic ads. These are only visible for users on their desktops, which can limit the audience dramatically. These ads are small and placed at the top of the screen, above a user’s newsfeed.

Finally, there are lead gen forms. With these pre-filled forms included in your ad, you can easily collect a large number of highly qualified leads.

Setting Up Social Media Ads with 98 Buck Social

Now you may have identified the platforms that will work best for advertising your business, but do you know how to actually create the ads? If not, 98 Buck Social is here to help! Our affordable social media advertising services make it possible for you to start advertising your business online.  We look forward to working with you!

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