How to Optimize Your LinkedIn Account

There are many businesses that would benefit from improving their presence on LinkedIn. As Gen Z gets older and joins the professional workforce, they are increasingly turning toward this platform for information. You can consider your LinkedIn page to be your personal billboard, so take care of it! These are our tips to optimize your LinkedIn account, so you can improve your personal presence as well as your business’s presence.

Write a Descriptive Headline

Your headline doesn’t have to just be your job title, and actually, it probably shouldn’t be. Use your headline to say more about your role and why you do it the way you do it. This is much more descriptive than your job title and says more about your expertise. For example, if you are an HR professional in the tech world, you can use your headline to say “Spots and hires new talent in tech.” That is much more descriptive than simply “HR professional.”

Be Careful With Buzzwords

There are certain buzzwords that are overused in social media posting, resumes, and CVs. A few of these are: “passionate,” “focused,” “leadership,” and “experienced.” It may seem hard to not use them, but at the very least, you can show that you are these things instead of explicitly saying it. Don’t just tell people, because they see it all the time. Make it clear through your actions that you are these things.

Grow Your Network

We’ve all heard the saying, “It’s not what you know, it’s who you know.” Well, that is very true when it comes to LinkedIn. The value that you get out of the platform is very closely related to the number and quality of your contacts. In addition, growing your network can increase engagement on your posts, which can help promote your content in LinkedIn’s algorithm.

Highlight Your Services

LinkedIn is often used as a lead generator, but if you don’t showcase your services, you are probably missing out on this part of the platform. Make sure you fill out the services section on your profile to make it clear what services you provide. Filling out the services section also boosts your visibility in searches.

Share Relevant Content

By sharing content to LinkedIn you are adding value to your connections. While LinkedIn seems like a much more professional platform, it is still SOCIAL media, which means connecting and sharing valuable information is the goal. It’s a great place to start thoughtful conversations about your industry, the workplace itself, and more.

Publish Long-Form Content

After you’ve gotten comfortable sharing shorter pieces of content, you might want to start sharing more long-form content. This LinkedIn content performs well, especially if you’ve built up a solid following on the platform already. The more regularly you can share these thought-provoking and in-depth pieces, the more other people will start to view you as a thought leader. 

Use LinkedIn to Build Your Brand

Personal branding is a currency in today’s world and there are few better places to build your personal brand than LinkedIn. When you optimize your LinkedIn account using these tips, you will create a distinguishable brand for yourself. This can benefit not only you personally but the business you work for as well. 

If you’re unsure what to post on LinkedIn, consider turning the responsibility over to us at 98 Buck Social. You can choose from social media management plans with various numbers of posts each week, so you can either not post at all by yourself or supplement the posts you’re able to do with even more. Learn more by checking out our services today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.