Mastering the Art of the Hashtag: How to Get Your Content Seen
Hashtags are like magic little words on social media. They have the power to propel your content into the feeds of countless users, but just like a sprinkle of fairy dust, using too many or the wrong ones can cast a spell of invisibility. The key is to find the perfect balance between searchability and relevance.
Here’s how to become a hashtag wizard:
- Research is your secret weapon: Don’t just throw random words together and hope for the best. There are fantastic tools like Sprout Social and Brandwatch that can help you discover trending hashtags related to your content. These tools can also unearth niche hashtags that cater to your specific audience, allowing you to target a community that’s already interested in what you have to offer.
- Mix and match for maximum reach: Think of hashtags like ingredients in a recipe. You want a good blend of popular and less competitive terms. Including some highly-searched hashtags increases the chances of your content being discovered by a broad audience. But don’t forget the niche ones! These act like secret spices, attracting a more targeted group of highly engaged followers.
- Less is definitely more: While it might be tempting to cram every relevant hashtag under the sun into your post, resist the urge! Oversaturating your content with hashtags can be overwhelming for viewers and even make your posts appear spammy. Stick to a select few, ideally between 5-10, that accurately reflect your content and target audience.
- Embrace the power of your own brand: Have a catchy brand name or a specific campaign you’re promoting? Create your own unique hashtag! This not only helps people discover your content but also fosters a sense of community around your brand. Encourage your followers to use your branded hashtag in their own posts to further amplify your reach.
By implementing these simple strategies, you can transform hashtags from cryptic symbols into powerful tools that bring the right eyes to your social media content. Remember, consistency is key! The more you research, refine, and strategically use hashtags, the better you’ll become at navigating the ever-evolving social media landscape.
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Have any questions?
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Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.