Marketing Tips For Medical Practices
One of the keys to success for running a successful medical practice is effective marketing. Traditional forms of advertising are not the go-to option for small practices anymore. Instead, you need to have a solid digital marketing strategy in place that is tailored to your target audience. Through innovative digital marketing tactics, medical practices can attract, engage, and retain more patients. In this blog post, we’ll share some of the best marketing tips for medical practices that can help you build your clientele.
Use a responsive website design
Having a responsive website design is an essential component of your digital marketing strategy. Most of your potential customers are searching for medical practitioners online, and if your website is not mobile and user-friendly, you’ll miss out on a significant percentage of potential patients. A responsive website design will ensure that your website looks great and functions seamlessly on any device.
Get on social media
Social media offers an excellent way to connect with patients and potential customers. Platforms such as Facebook and Instagram are perfect for sharing information about your services, answering questions, and engaging in discussions. You can also use social to offer promotions or discounts on your services to your followers.
Leverage email marketing
Email marketing is one of the most cost-effective digital marketing tactics for medical practices. By building a contact list of your patients and sending out newsletters and promotions, you will drive more traffic to your website. This can ultimately increase the number of patients that visit your practice. Always ensure that your emails are informative, engaging, and have a clear call to action.
Invest in Search Engine Optimization (SEO)
SEO is the process of optimizing your website to rank well on search engines like Google. By improving your visibility on search engines, your medical practice has a better chance of being found by potential patients who are searching for services that you offer. Some of the ways you can improve your SEO include using relevant keywords, optimizing your website structure and content, and strategically placing calls to action on your website.
Connect with referral sources: Referral sources such as other medical professionals and healthcare organizations can be valuable sources of new patients. Make an effort to connect and build relationships with referral sources in your community. Attend local networking events, participate in speaking engagements, and collaborate with other medical professionals and organizations to increase your visibility in the community.
Offer patient incentives
Patient incentives such as discounts, referral bonuses, and loyalty programs can help encourage current patients to refer their friends and family to your practice. These incentives can also help encourage patient loyalty and retention. Ensure that you communicate these incentives to your patients through email newsletters, social media, or in-person interactions.
Encourage patient education
Educating your patients on health-related topics is an excellent way to build trust and establish your practice as a thought leader in the community. Offer informative content such as blog posts, social media posts, and newsletters on relevant health-related topics. You can also offer educational events such as health fairs and seminars to engage with your patients and the community.
In conclusion, as a medical practice owner, investing in digital marketing should be a priority to bring in more patients. These marketing tips for medical practices will help you attract, engage, and retain a loyal client base that generates consistent revenue for your practice. Remember that an effective marketing strategy takes time to develop, so don’t be discouraged if you don’t see immediate results. With persistence and the right marketing tactics, you’ll eventually see your patient base grow.
Does your medical practice need help showing up consistently on social media? Contact 98 Buck Social today to see which level of service is the best fit for you!
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Have any questions?
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Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.