6 Tips to Make the Most Out of LinkedIn

make the most of linkedin marketing

Are you getting the most out of your LinkedIn profile? With over 900 million users and counting, LinkedIn is an incredibly powerful tool for networking and marketing your business. But if you’re not using it effectively, you could be missing out on key opportunities. Here are 6 tips to help you make the most of your LinkedIn presence. 

Interaction Is Key 

Interacting with other users is one of the best ways to get noticed by others on LinkedIn. Try to do at least 10 interactions a day – whether that’s commenting, liking, or sharing posts. This will help build visibility and recognition for your profile, as well as increase engagement with other users. The more frequent and consistent your interactions are, the better chance you have at increasing visibility and connecting with potential customers or partners. 

Keep Connecting 

Make sure you’re regularly connecting with people in your industry or people who could be useful contacts for future opportunities. You can also join various groups related to your profession, which can be a great way to meet new people and start conversations about shared interests. However, don’t connect with anyone and everyone. Keep it limited to those that you know, those who are in your industry, or those you may want to collaborate with in the future. It’s not so much about the number of connections you have as the quality of connections.

Complete Your Profile 

It’s important to fill out all sections of your profile so that potential employers or clients can get a full picture of who you are and what skills you bring to the table. Try adding media such as photos or videos when appropriate, as this can help make your profile more engaging and professional-looking. In addition, always include a professional profile photo. This increases trust amongst other users. It also makes it easier for people to recognize who you are. And don’t forget – adding keywords related to what you do in your descriptions can also help increase visibility in search results! 

Post Consistently 

Try getting into the habit of posting content on a regular basis – whether that’s articles related to your industry or updates on projects you’ve been working on lately. This will help keep people engaged with what you have going on and draw them into conversations about relevant topics. Just remember to keep it professional! Getting into the habit of posting regularly on LinkedIn can also be beneficial. However, remember to focus on quality over quantity. Plus, keep your posts informative yet engaging. This will help increase engagement from other users.     

Keep It Human

Having a friendly and personal tone of voice on all of your social media accounts is paramount to creating a sense of trust and connection with potential customers. This natural, human aspect encourages engagement from customers by allowing them to feel like there is someone just like them behind your brand. Using the same type of friendly tone across all platforms, not just LinkedIn, will help you reach new prospects and develop relationships that could potentially lead to success. Setting up a tone of voice in this way can provide your brand with an approachable atmosphere that allows customers to recognize that you are connected with them and they can expect an authentic experience.

Use Hashtags and Mentions

Did you know that including hashtags (#) or mentions (@s) in your posts could be a great way to attract attention from other users? Hashtags can help guide those searching for specific topics, images, and ideas right to your post. Maximize your engagement potential by using popular hashtags related to what you post about whether it be lifestyle, fashion, fitness, or art! Have fun creating unique ones to really catch the eyes of people online.

LinkedIn Marketing from 98 Buck Social

These tips should give you a good starting point for making the most out of LinkedIn marketing for yourself and your business. Remember that consistency is key. Make an effort each day to interact with others, promote yourself professionally, and stay abreast of industry news or trends. Over time, these small steps will add up to something greater than their individual parts! When it comes to posting high-quality content on a regular basis, we know it’s a lot to do all on your own. 98 Buck Social’s content curators can take this responsibility off of your hands, so you can focus your time on what you are best at. Check out our services to see how we could help you get the most out of LinkedIn!

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Have any questions?

We have answers.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.