New LinkedIn Carousel Posts

Certain social media platforms tend to be behind the rest for features, but eventually, they catch up. The name “Carousel Post” came from Instagram originally, but Facebook has allowed more than one photo per post for much longer with the album uploads. Now LinkedIn is testing its new social media posting style.

What’s New

While the update is not ready for everyone just yet, LinkedIn is testing Carousel posts for certain users. Before this feature, the only way to upload more than one image was to upload a PDF. It would show each individual slide as its own image when you opened the slideshow.

Sharing helpful information in an image format can now include more photos with Carousel posts on LinkedIn! These posts offer more opportunities for engagement, so it is great the platform has made it simpler to share this way.

Tips for Carousel Posts

Use AIDA. The AIDA strategy is incredibly useful in your affordable social media strategy. It means:

  • Attention
  • Interest
  • Details/Desire
  • Action

Your first image in your Carousel post should capture the user’s attention to make them stop. Then increase interest in your post. Next, provide the details of your key message. Finally, ask them to take action using powerful calls to action. How you break down the slides depends on how long your message is.

Ask the reader to swipe through. To build engagement, you should always tell the user what they should do when they reach your post. Include instructions to swipe through the photos in your carousel. This can be done in the first photo or in your caption.

Provide a lot of value. Carousel posts give you plenty of room to pack a bunch of helpful information. Use that precious real estate for something that users will find impactful. The content should also be easily digestible so the audience can properly understand it.

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Have any questions?

We have answers.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.