The Ideal Length for Social Media Posts

[vc_row][vc_column][vc_column_text]Have you been wondering how long your social media posts should be? We have done the work for you! Even if you are given more room to write, you probably shouldn’t use it. Most people lose attention quickly so these are the ideal lengths for your social media posting!


Text Post: 1-80 characters. This may shock you because you are allowed a lot of space, but there are a couple of reasons for this length. First, if you write more, the reader will have to click “See More.” To do this they have to be very interested so you have to work harder to captivate them. Second, it takes more brainpower for people to understand more text. It is best to get your point across as fast as possible.

Video: 30-60 seconds. You can upload a 240-minute video, but you are going to get far more engagement with a short 30-60 second video. It is easier to retain viewers if they don’t have to watch long videos.


Post caption: 150 characters. Most people scroll through Instagram quickly so it is best to make your captions on the shorter side. It is easier to consume and doesn’t get cut off by the ellipse.

Video: 15 seconds. For all types of videos on Instagram (Stories, Reels, and In-Feed), 15 seconds is the ideal length. Most people watch on their phones and on the go.


Post: 25 words. The limit before a user has to click “See More” is 140 characters, so a shorter post is more likely to reach more people. If you want to share more, LinkedIn has Articles!

Article: 1,900-2000 words. Thankfully people appreciate longer and more informative content for articles.

Video: 30 seconds. LinkedIn shared that the best ads are 15 seconds but videos that build brand awareness are 30 seconds. This should be your goal when recording and editing your LinkedIn videos.


Post: 100 characters. Shorter Tweets are easier to read and understand. The character limit is 280 but users seem to prefer 100 characters. If you have lots of information to share, you can do a thread!

Hashtag: 6 characters. The best Twitter hashtags are those that are a single word instead of a phrase.

98 Buck Social’s social media managers stay up to date with the current best practices for your affordable social media marketing plan![/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.