What You Should Know About Instagram Reels Ads

Ever since Instagram launched Reels to compete with its snappy competitor TikTok, more and more improvements have been made to the feature. Did you know you can make ads for your business in the form of Reels? Say hello to Instagram Reels Ads, an innovative way to connect and engage with your target audience. With over 1 billion users, Instagram offers a vast potential audience for businesses to tap into. In this blog post, we’ll explore Instagram Reels Ads and how they can be an effective part of your marketing strategy. 

What Are Instagram Reels Ads?

Launched in August 2020, Instagram Reels is a feature that allows creating, editing, and sharing video clips. These can be set to music or an original sound. Sound familiar? That’s because it’s extremely similar to TikTok. Reels Ads are full-screen and immersive content that appear in between user-generated Reels. This format enables businesses to reach and engage with users in a new way. Reels Ads can be up to 30 seconds long, however, most are 15 seconds or shorter. 

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What Are the Benefits of Instagram Reels Ads?

Instagram Reels Ads are a great way to reach an audience that prefers video to still images. Another benefit to Reels is that when you share a Reel Ad, your business gets shown to people who don’t follow you. In addition, the algorithm for Reels is different from your usual Instagram feed, so you may notice a wider reach. Reels can be watched both from the explore page and the home page. With a Reels Ad, you can specify the audience you want to reach and you can also add clickable calls-to-action, further improving their effectiveness.

Quick Tips for Your Reels Ads

If you’d like to try out Reels Ads for your business, make sure you follow these tips.

Be Mindful of Their Length

Your Reel Ad can be as long as 30 seconds. While that might not seem like very much time, it is likely more than enough to get your message across. Before you begin filming, make sure you have a script or an outline of what you want to cover in your video. This will make every second count and keep you from rambling. As mentioned earlier, many Reels are shorter than 30 seconds. As social media users’ attention spans continue to get shorter, your ads probably should as well.

Add Audio and Text

It’s not uncommon for people to watch Reels without their sound on. They may be scrolling in public or somewhere else where listening isn’t possible. For people like this, it’s important to include text or captions that allow them to still understand the video. You can use the text to enhance and emphasize the main topics covered in your Reel or provide word-for-word captions of everything that is said. The text is also beneficial for hearing-impaired viewers.

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Capture Attention Early

You want people to view your entire ad. As such, you need to capture their attention early on in the video. If there isn’t an enticing hook within the first few seconds, they will simply scroll past or tune it out. You can start with an attention-grabbing visual, sound effect, or text. You can also start by asking a relatable question, telling a captivating story, or offering a solution to a common problem.

Get the Dimensions Right

The worst thing you can do when you upload a new Reels Ad is to upload it with the wrong dimensions. This can make the video very blurry or difficult to watch. Specifically, landscape videos also don’t do very well in a Reel, since most people don’t want to rotate their phones while they watch. Make sure your video is in portrait format and keep the aspect ratio at 9:16 or 1080×1920 pixels. As an additional tip, an easy way to avoid a blurry video is to edit using Instagram’s tools built directly into the app.

Instagram Reels Ads for Businesses

Instagram Reels Ads are an exciting opportunity for business owners to connect with and engage their target audience. It allows you to create immersive and impactful ads that can boost your brand’s visibility and ROI. In order to make the most of your Reels Ads, focus on grabbing attention, being mindful of length, and optimizing their dimensions. 

Interested in learning more about your advertising options on Instagram? Book a call with our team today!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.