Can You Use Instagram for B2B Marketing?

[vc_row][vc_column][vc_column_text]Many people have long believed that Instagram was best used for B2C marketing. The truth is, B2B brands benefit from building their brands on Instagram too! If you are still unsure, here is some information as to why you should market your business on the most popular photo-sharing app:

Why B2B Businesses Should Use Instagram

It’s where your customers are spending time online. Instagram has about one billion monthly users. And they aren’t only following their friends and family! More than half of their users follow brands too.

Visual content helps every step of the buying process. While posting photos may seem hard for companies that don’t sell physical products, Instagram also has many video options available. This is a great way to showcase your services, explain the benefits, or your expertise.

You get access to huge audiences for Instagram ads. Organic social media posting is essential for long-term growth, but paid ads help increase your reach in the short term. Because there are so many users worldwide, you can select a clear target audience.

Tips for B2B Instagram Marketing

If you have decided you should start marketing your B2B business on Instagram, here are some tips to get you started:

Set clear goals and define your audience. What are you trying to achieve in your Instagram marketing? You can have many goals or just one, but what you share to your profile will be determined by your goals. Try to set trackable goals. Instagram has a Business Profile option where you have access to analytical data about your account.

Have a link in bio. Unfortunately, the only Instagram posts that allow links are Stories, so you need to have a link in your bio to direct people where you’d like them to go. If you have many different places you like to direct people, there are free programs that build a link page (kind of like a directory).

Re-use content. A great affordable social media tip is to repurpose content you have used for other things. This can be sales sheets, instructional training materials, interview articles, research, or blog posts.

Research current Instagram trends. Part of social media marketing will always include awareness of trends. The posts that can perform the best are adapted to the current trends. This can be within your own industry or in pop culture.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.