How to Use Video to Promote Your Small Business on Social Media
Social media is a powerful tool for small businesses to connect with their audience, and video content can significantly increase your brand’s visibility and engagement. With platforms like Facebook, Instagram, and TikTok favoring video, small business owners have a unique opportunity to harness its power and attract more customers. Here’s how to effectively use video content on social media.
Why Video Content Is Crucial for Small Businesses:
- Increased Reach: Video posts are more likely to appear in your followers’ feeds and even get shared by them. This can increase your business’s visibility and introduce your brand to a larger audience.
- Better Storytelling: Videos allow you to convey your brand’s story, values, and message in a way that’s both engaging and memorable. Whether you’re sharing your brand’s origin story or explaining why you’re passionate about what you do, video is an excellent storytelling tool.
- Engagement Boost: Video content generally performs better than photos or text-based posts. It keeps viewers engaged longer, which signals to social media algorithms that your content is valuable and should be seen by more people.
Video Ideas for Promoting Your Business:
- Product or Service Showcases: Highlight what makes your products or services unique with a short video that shows them in action. Focus on the features that set you apart from the competition.
- Behind-the-Scenes Content: Share a day in the life at your business, whether it’s preparing orders, brainstorming ideas, or working with customers. This humanizes your brand and fosters a stronger connection with your audience.
- Promotions and Announcements: Use video to announce sales, limited-time offers, or upcoming events. A video with a call-to-action encourages viewers to take immediate action.
Video is a game-changer for small businesses, helping you stand out, engage with your audience, and increase conversions. At 98 Buck Social, we specialize in creating custom video content that fits your brand and gets results. Let us help you elevate your social media strategy today!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.