How to Use Holidays to Boost Your Marketing

How to Use Holidays to Boost Your Marketing

Holidays are a great way to boost your marketing efforts. By incorporating seasonal themes into your advertising campaigns, you can attract new customers and retain existing ones. Whether it’s Thanksgiving, Christmas, or Valentine’s Day, there are countless opportunities to promote your products or services. Let’s explore some tips on how to use holidays to your advantage and take your marketing game to the next level.

Create holiday-themed promotions

Creating seasonal promotions is a great way to attract customers and increase sales. For example, a restaurant could offer a Valentine’s Day special menu for couples or a retail store could offer a Christmas sale. You can also offer discounts or promotions to customers who refer other customers or make repeat purchases around the holiday season.

Use social media to spread the word

Social media is a great tool to promote your holiday promotions, interact with your audience, and show the human side of your brand. You can post holiday-themed content, share testimonials from happy customers, or host giveaways or contests to engage your followers. Use relevant hashtags and join holiday-themed conversations to increase your reach.

Create holiday-themed content

Creating holiday-themed content shows your audience that you’re in the holiday spirit and encourage engagement. For example, a cosmetics brand could create a Christmas makeup tutorial or a bakery could share a holiday recipe to inspire their customers. By creating engaging and shareable content, you can attract new customers and increase brand awareness.

Collaborate with other businesses

Collaborating with other businesses that complement your brand can be a win-win situation. If you’re a florist, you could collaborate with a local chocolatier for a Valentine’s Day promotion. By combining your efforts and promoting each other’s products or services, you can reach a wider audience and offer more value to your customers.

Give back to the community

The holiday season is a great opportunity to give back to the community and show that your brand has a heart. You can partner with a local charity or organize a donation drive to support those in need. By doing good, you can also enhance your brand reputation and attract socially-conscious customers.

Using holidays to boost your marketing can be a fun and effective way to connect with your audience, increase sales, and strengthen your brand. By creating holiday-themed promotions on social media, you can make the most out of the holiday season. So, start planning your holiday campaigns with 98 Buck Social today and spread some joy to your customers. Happy holidays!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.