How to Succeed on TikTok

TikTok is one of the fastest-growing social media platforms out there, which means your business probably needs to be on it. One great thing about TikTok is that it is a completely unique platform. The strategies and content that work on Facebook and Instagram, for example, likely won’t work on TikTok. It gives you a whole new place to try things out and introduce your brand to people. While there’s no one-size-fits-all way to succeed on TikTok, using these tips will help you make the most of this exciting platform.

Create Unique and Relevant Content

One of the golden rules of TikTok is that you can’t simply repost content you have previously shared on other platforms. Taking a video you posted on Facebook and copying and pasting it into TikTok will not work. If you want to use your old content, you’ll need to repurpose it. You can take the same themes from past content and simply adapt it to the TikTok format. Remember that TikTok is largely a short-form video platform, which means you need to make your content attention-grabbing and on-trend if you want people to watch the entire video. If you’re not sure where to start with creating content, check out what other brands in your industry are doing on the platform. This will give you a good idea of what performs well and what doesn’t. 

Add Music and Effects to Your Videos

TikTok started as an app called Musical.ly and even now, music remains an important aspect of their platform. They have a larger database of music than Instagram does and many up-and-coming musicians upload their songs in hopes of being part of a new trend. When adding sounds to your videos, make sure they are from the commercially licensed library. If they are not, you run the risk of getting in trouble for copyright infringement.

Optimize the Platform’s Publishing Features

Before you hit “post,” make sure you look through every step of the publishing section. TikTok captions can now be up to 2,200 characters so you don’t need to limit your caption to be short and sweet. Feel free to add as much text as fits the video itself. In addition, don’t forget to add hashtags. If relevant, you may also want to tag influencers or businesses you are collaborating with. Finally, enable the duet and stitch features on your post to allow other users to interact with your video in ways that aren’t possible on other platforms.

Encourage User-Generated Content

User-generated content should always be part of your social media posting because it builds trust in your brand. To encourage people to make content about your business, create a hashtag challenge or ask people who have purchased from you to make videos and use your hashtag. When you repost their videos, it makes your existing customers happy you offered them recognition. The more your customers create user-generated content, the more free marketing you can get for your business!

Advertise on the Platform

TikTok allows businesses to advertise on their platform in a way that is seamless with a user’s feed. In-feed ads roll as full-screen videos between the ones a user scrolls through. Users may not even realize what they are viewing is an ad at first. You can also sponsor existing videos that are relevant to your company. In addition, “Brand Takeovers” is a type of full-screen ad that shows when users open the app or click on a specific hashtag.  

Analyze Your Results 

Just like any other social media platform, regularly analyze your performance on TikTok. Doing so allows you to fine-tune your strategy as needed. Luckily, TikTok makes this easy. They provide detailed insights into the performance of your videos, including how many views they’ve received, how many likes and comments they’ve gotten, and how long people are watching them. Use this data to focus your content strategy on the content that performs the best.

TikTok for Your Business

TikTok has opened up a whole new world of opportunities for businesses. You can truly use it to your advantage by creating unique and relevant content, adding music and effects, optimizing the platform’s publishing features, encouraging user-generated content, and advertising. If you haven’t started creating your presence on TikTok yet, now is the time to start.  

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.