How To Repurpose Your Blogs For Social Media
Blogging is a powerful tool for businesses to create engaging content for their customers and attract more traffic to their website. Social media, on the other hand, is a valuable tool to reach a wider audience and increase brand awareness. Repurposing your blogs for social media helps you maximize your content and connect with people on social platforms. Let’s review how to repurpose your blogs for social media.
Micro-Blogging
Firstly, micro-blogging is an excellent way to grab your audience’s attention on social media. Social media platforms like Twitter and LinkedIn allow for shorter, concise posts to share your content and drive traffic to your website. You can pick a quote from your blog or summarize your key points in a few sentences to create a micro-blog post. Use enticing emojis and attention-grabbing headlines to make your post stand out.
Create Infographics
Infographics are a creative way to present your blog content in a visual format. Infographics are highly shareable and engage viewers, helping them retain information better. You can use free online tools to create infographics using the main points from your blog. Make sure to include your logo and web address to give full credit for your content and increase brand awareness.
Podcasts and Videos
Podcasts and videos have become increasingly popular as they allow for a more personal connection with your audience. You can easily repurpose your blog content for a podcast or YouTube video by using your blog as a script and elaborating on your key points. You can also create short, cut clips of your video to use on social media platforms like Instagram and Tik Tok.
Create a Social Media Series
Suppose your blog covers complex topics that can be broken down into smaller subjects or talking points. In that case, you can create a social media series to engage your audience over a longer period. You can use shorter, concise posts to cover smaller aspects of your blog, with each post acting as a chapter of your series. You can even include a call-to-action at the end of each post to encourage your followers to read your full blog post.
Share on Social Media Platforms
Don’t be shy to share your blog posts on your social media platforms. Share them on different platforms and create social media campaigns. You can also encourage others to share your posts by adding sharing buttons on your blog. The more people share your posts, the more exposure your business will get.
When considering how to repurpose your blogs for social media, the key is to be creative and experiment with different formats to find out what works best. Keep your messaging consistent across all platforms and always include a call-to-action to encourage your audience to take action. With a little effort and creativity, you can reach your target audience effectively.
Feeling overwhelmed? Let our experts at 98 Buck Social do the work for you!
How to Use Video to Promote Your Small Business on Social Media
Video Marketing for Home Improvement Businesses: How to Boost Your Online Presence
Why Small Businesses Should Use Video Content to Stand Out
Why Video Content is a Must for Your Business’s Social Media Strategy (And How to Get Started)
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.