How to Plan Your Social Media Strategy For 2024
Social media platforms such as Facebook, Instagram, Twitter (or X), TikTok and LinkedIn have changed the way businesses promote and engage with their audiences. The competition is fierce, and it is essential for small businesses to have a solid social media strategy in order to stay relevant. In this blog post, we will discuss how to plan your social media strategy for 2024 and get ahead of your competition.
Set your goals
If you don’t have a clear goal in mind, you won’t be able to track your success rate. Start by setting specific and measurable goals that will help you understand what you want to achieve through social media. These goals might include driving website traffic, generating leads, increasing brand awareness, or providing customer support. Once you have established your goals, you can tailor your content and social media approach accordingly.
Identify and understand your target audience
It is crucial to understand your target audience and what they want in order to create content that will appeal to them. Try to get into the minds of your ideal customers and think about what kind of content they will find interesting and useful. Come up with buyer personas that include demographic information and buying behavior. This will help you craft content and social media campaigns that are relevant to your audience.
Keep an eye on emerging platforms
Social media platforms are always evolving and new ones are constantly emerging. Keep an eye out for emerging platforms that may be relevant to your business and your target audience. For example, TikTok has gained massive popularity in the past few years and it might be a goldmine for brands that cater to younger audiences. Even if you don’t join a new platform immediately, it is always a good idea to keep track of new and emerging trends in social media.
Invest in visual content
Visual content has been proven to be more engaging and memorable than text-based content. It is, therefore, essential to invest in good quality visuals such as graphics, videos and interactive posts. If you want to stand out, take it a step further by incorporating AR/VR technology. Not only will this add an extra layer to your brand’s story, but it will help you leverage visual content in new and exciting ways.
Measure success and adapt accordingly
One of the most important aspects of any social media strategy is measuring success and adapting accordingly. Keep track of what is working and what isn’t, and make adjustments accordingly. This might entail tracking engagement and conversion rates, or analyzing the success of individual social media campaigns. By being vigilant, you can stay ahead of your competition, increase your visibility and ultimately grow your business.
Social media is a powerful tool that can help small businesses reach a wide audience and build brand loyalty. With the right strategy in place, you can engage with your customers, drive traffic and ultimately increase your bottom line. By following the tips outlined in this guide, you can plan a solid social media strategy that will help you stay ahead of the curve in 2024 and beyond. Remember to track your success and adapt your approach as needed to ensure continued success.
Don’t have the time to do it all yourself? 98 Buck Social is here to help!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.