How to Plan Your Fall Marketing Campaign

How to Plan Your Fall Marketing Campaign

The end of summer is in sight, and with the changing season comes a new opportunity to boost your small business through strategic marketing campaigns. As a small business owner, you may be wondering how to make the most out of the fall season while preparing for the upcoming holiday season. In this blog post, we will discuss some useful tips and strategies on how to plan your fall marketing campaign.

Analyze Your Past Fall Campaigns 

Before diving into new ideas, it’s important to analyze past fall campaigns to determine what worked and what didn’t. Take advantage of their success and learn from areas where improvement is needed. Some useful metrics to track include website traffic, social media engagement, email open rates, and revenue generated during the fall season. Based on this data, you can create a more informed plan of action for this year’s marketing.

Update Your Social Media Profiles 

Fall is an excellent time to update your social media profiles to reflect your brand’s presence. With the holiday season approaching, you can take advantage of the festive spirit by creating new content that is relevant to your brand. Besides, social media platforms such as Facebook and Instagram offer customizable features for businesses, such as fall-themed cover photos, images, and logos. By giving your profiles an autumnal touch, it’s easier to capture the attention of potential customers.

Create Festive Content 

Fall offers numerous themes and holidays that can be used as marketing inspiration. You can create content that reflects fall-related topics, including the changing colors of the leaves, pumpkin spice lattes, Halloween, and Thanksgiving. Additionally, you can create an autumn-themed blog series or engaging videos on how your products/services relate to the season. Providing valuable content that your audience finds useful will help improve brand recognition and customer loyalty.

Offer Fall Promotions 

It’s common for shopping activity to spike in the fall season, so it’s an ideal opportunity to offer fall-themed promotions and discounts. For example, you can offer discounts on essential fall products such as scarves, blankets, and hot cocoas. Autumn is also an ideal time to introduce new product lines or seasonal items that appeal to potential customers. Offering promotions such as “buy one, get one free” or “spend over $75 and get 20% percent off” can spike customer engagement and sales.

Improve Your Email Marketing Strategy 

Email marketing remains a cost-effective marketing strategy, and you can harness the potential of email campaigns by tailoring the content to fit the fall season. Some effective email strategies include seasonal newsletters, dedicated fall promotions, and mailings that are tailored based on customers’ interests. By creating a personalized email campaign that suits the fall season, it’s easier to engage with customers and create brand recognition.

As fall approaches, small business owners should take advantage of the opportunity to boost their brand’s presence through thoughtful and strategic marketing campaigns. By updating social media profiles, creating festive content, analyzing past fall campaigns, offering fall promotions, and improving their email marketing strategy, small business owners can ensure they have a successful fall/holiday season. Take the time to analyze which strategies work best for your business and keep tweaking them to ensure continued growth.

Contact 98 Buck Social today to see how we can help you with your social media marketing needs!

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.