How to Pick the Correct Hashtags for Social Media Content

Selecting the right hashtags is crucial for maximizing your social media reach and engagement. Here’s a comprehensive guide to help you choose the best hashtags for your content:

1. Understand Your Audience

Before selecting hashtags, it’s essential to know who your audience is and what they are interested in. This understanding will help you choose hashtags that resonate with them and attract the right followers.

2. Research Popular Hashtags

Use tools like Instagram’s Explore feature, Twitter’s trending topics, or dedicated hashtag tools like Hashtagify, RiteTag, or All Hashtag to find popular and trending hashtags in your niche.

3. Use a Mix of Hashtag Types

Broad Hashtags

These are general and widely used hashtags like #love, #instagood, or #tbt. While they have a vast reach, they also come with high competition.

Niche Hashtags

These are more specific to your industry or content, such as #TechStartups, #YogaLife, or #VeganRecipes. They may have fewer posts but attract a more targeted audience.

Branded Hashtags

These include your brand name or campaign-specific tags like #Nike, #JustDoIt, or #AdobeMax. They help in building brand awareness and fostering community engagement.

Community Hashtags

These are used by groups of people who share common interests, such as #WritersOfInstagram, #TravelBloggers, or #FoodiesUnite. Engaging with these can help you tap into established communities.

4. Analyze Competitors

Look at what hashtags your competitors are using successfully. This can provide insights into which tags are working well within your industry.

5. Keep It Relevant

Make sure the hashtags you choose are relevant to the content you’re posting. Irrelevant hashtags can confuse your audience and diminish trust.

6. Check Hashtag Popularity

Different platforms have varying levels of activity for each hashtag. Use the search function to see how many posts exist for each hashtag. Aim for a mix of high, medium, and low popularity to strike a balance between reach and competition.

7. Avoid Banned or Spammy Hashtags

Some hashtags are banned due to their association with inappropriate content. Using these can shadowban your posts, making them less visible. Research and avoid such tags.

8. Test and Analyze

Experiment with different hashtags and analyze their performance. Use analytics tools provided by platforms or third-party apps to measure which hashtags drive the most engagement.

9. Optimize Hashtag Quantity

Each platform has recommended practices for the number of hashtags:

  • Instagram: Up to 30 hashtags, but engagement tends to drop after about 10-15.
  • Twitter: 1-2 hashtags to avoid clutter and stay within the character limit.
  • Facebook: 1-2 hashtags are usually sufficient.
  • LinkedIn: 3-5 relevant hashtags to reach a broader audience while maintaining professionalism.

10. Create a Hashtag Strategy

Develop a strategic plan incorporating all the above points. Regularly update your hashtag list based on new trends and performance data.


Choosing the right hashtags requires a blend of research, analysis, and strategy. By following these guidelines, you can effectively boost your social media presence, reach your target audience, and increase engagement.

Happy hashtagging!


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Have any questions?

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Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
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Note: The cost of custom graphics is on top of your monthly subscription cost

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Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.