How To Increase Your Conversion Rate Using Social Media
Social media has transformed the way businesses interact with their customers. It has made it possible to reach out to a larger audience in real-time. Nowadays, social media is an integral part of any business’s marketing strategy. A report from HubSpot revealed that 92% of marketers believe social media is important for their business, with 80% saying it increased traffic to their websites. As a small business, you may be wondering how to increase your conversion rate using social media. In this blog post, we’ll take a closer look at how social media can help businesses like yours.
Choose the right social media platforms to increase conversions
It’s important to understand that not all social media platforms are created equal. Therefore, it’s essential to determine where your target audience spends most of their social media time. For instance, if you are a B2B business, LinkedIn may be the best platform for you, while Facebook may work well for B2C businesses. By focusing your efforts on the right platform, you’ll reach your target audience and engage with them more effectively, ultimately leading to higher conversion rates.
Create engaging content
Once you’ve identified the best platforms for your business, you need to start creating content that resonates with your audience. This means creating content that is not only informative but also engaging. You can use different forms of content such as videos, images, and infographics to grab your followers’ attention. Remember, the more visually appealing your content is, the more likely it will be shared, and the more likely you’ll see an increase in your conversion rates.
Be consistent
One of the keys to social media success is consistency. This means regularly posting content on your social media profiles to keep your followers engaged and interested in your brand. You don’t have to post every hour, but you should aim to post at least once a day, depending on the platform you choose. By being consistent, you’ll be able to build a loyal following, which, in turn, will lead to higher conversion rates.
Use social media advertising to increase conversions
Social media advertising is a powerful tool that can help businesses reach a wider audience. Platforms like Facebook, Twitter, and LinkedIn allow businesses to promote their products and services to a targeted audience based on age, location, interests, and other factors. This means you can create ads that are specifically tailored to a specific group of people. With social media advertising, you’ll be able to increase your brand’s visibility and reach new customers, thus boosting your conversion rates.
Engage with your audience
Finally, engaging with your audience is crucial if you want to see an increase in your conversion rates. This means responding to comments, messages, and reviews promptly and effectively. When you engage with your followers, it shows them that you care about their opinions and are committed to building a relationship with them. This can lead to increased trust in your brand and, ultimately, higher conversion rates.
Social media can be a powerful tool for businesses to increase their conversion rates. By choosing the right platform, creating engaging content, being consistent, using social media advertising, and engaging with your audience, you will learn how to increase your conversion rate using social media. Remember, social media is all about building relationships with your followers, so focus on providing value and engaging with them, and the conversions will naturally follow. Not sure where to start? 98 Buck Social has you covered!
Build Successful Year-End Fundraising Campaigns With Video Content
98 Buck Social vs. $99 Dollar Social
98 Buck Social vs. FeedBird
How Non-Profits Use Social Media To Increase Donor Engagement
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.