How to Find Your Target Market
Marketing your business to everyone just doesn’t make sense, no matter how diverse your products or services are. To successfully target your market, you’ll want to identify the people who would really have an interest in what you have to offer. Defining your target market is the key to attracting the right customers to your business. When you do this right, it sets you apart from other brands.
Why You Need to Define Your Target Market
In order to be successful you’ll need to define your true target market. But that isn’t as easy as it sounds! Although defining your target audiences takes research and time, it will provide you with a wealth of information that will truly strengthen your marketing campaigns. When you research and create your target audience, you are essentially creating a fictitious ideal customer that you will design all of your messaging and content around. This will be called your “Buyer Persona” and your brand can have several different personas depending on what you have to offer.
Here’s how to figure it out:
Buyer Persona Demographics
The first step to building your persona is to consider the basic demographics such as:
- Age
- Gender
- Location
- Occupation
- Interests
Then, depending on your niche, you can break it down even further to include: ages of children, marital status, education, ethnicity, and so on.
Buyer Persona Psychographics
Once you’ve figured out the demographics of your ideal buyers, you will want to look into their psychographics. This refers to why they buy. Finding their interests, what pulls at them, and the reasons they tick are essentially what’s going to enable you to convince your target audience to buy what you have to offer.
Turning Your Buyer Persona Into a Character
Now you can start building your persona with the information you have gathered, being as specific as possible. The more you know your customer, the more interested in your product they will be. Think of your buyer persona as a caricature of who your ideal client is, exaggerating the qualities that make them your perfect target.
Below is an example of a persona for an IT company:
Name: Techie Tom
Age: 25-35
Occupation: IT Manager
Interests: Keeping up with the latest technology, Sci-Fi, movies, gaming, Wi-Fi, and network security
Pain Points: Not having a large enough budget, not being able to convince non-technical people of the need for certain things, teaching tech to less savvy colleagues
Values: Quality, speeds, capabilities and functions of products, being able to communicate with knowledgeable staff, fast delivery of items, decent prices
As you can see above, this fictitious persona is beginning to really take shape. Keeping this buyer persona in mind will help when you are designing email blasts, social media messaging, and other mass communication. By developing “Techie Tom,” this IT company can now act as if they are speaking directly to Tom when they design their marketing campaign. Chances are, when the real-life “Tom” reads these marketing messages, they will feel as if they are being spoken directly to.
Periodically Evaluate Your Target Market
To stay ahead of the competition and truly expand, you’ll need to reevaluate your target audiences from time to time as well. For example, you may have thought your target audience was mostly women, but then you might miss out on a whole audience of men that are shopping for their wives or girlfriends. Or, as time goes on, you realize that your customers are using your product in a way that you hadn’t considered before. Being in touch with your target audience and refining it consistently will get your business in front of the right people at the right time.
Targeting Your Audience With 98 Buck Social
We get a lot of questions about finding your target market and it’s something that’s very important for our content managers to know as we begin marketing for your business. Once you know your target, you can discover a lot about them. This includes where they are most likely to be on social media, what times they tend to use social, and what kind of messaging will speak to them best. If you’re ready for your business to start reaching the right customers, talk to a social media expert at 98 Buck Social today!
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.