How to Be Authentic on Social Media

Social media is a powerful tool that can be used to build relationships, showcase your brand, and share what matters most to you. As this has become more common, consumers are pickier than ever when it comes to who they want to support. This is where authenticity comes in. Luckily, social media offers you a perfect place to showcase your authenticity. However, it can be difficult to remain authentic while still connecting with your audience. In this blog post, we’ll discuss the five key steps you need to take in order to be genuine and authentic on social media.

Be Consistent

Being consistent is key when it comes to expressing yourself authentically online. You want people to recognize your posts and associate them with your brand. One way you can do this is through consistency. Make sure that you’re sticking to a regular posting schedule, so your followers know when to expect posts from you. One way to stay on a posting schedule is to create a content calendar. You can use that to plan ahead, so you are never left trying to post something last-minute.

Being consistent also refers to your messaging. If you say something one day and then contradict it the next day, it will be extremely confusing to your audience. Ensure that you choose a consistent message as well as a consistent tone in all of your posts.

Be Transparent

People are able to pick up when brands aren’t showing their true colors online. Your followers want to feel like they can trust you, so make sure that you’re honest about who you are and what you do. That means being transparent about things like pricing, customer service, product or service details, etc. Don’t be afraid to admit mistakes or apologize on your social media pages. The way you act and interact online should all be in line with your business’s overall mission and values.

Be Responsive

Although many social media users use platforms to do research, they also use social media to talk to brands and leave feedback. When they do so, they expect to hear back from the brand. Check your comments and messages regularly and respond as quickly as you can. Most users expect responses within 24-48 hours. It shows people that their opinion matters, which goes a long way toward building trust. 

Listen and Learn

Social media is more than just a microphone for your business. It’s also an incredibly powerful listening tool. Pay attention to what people are saying about your company online, both good and bad. This will give you valuable insight into how people perceive your brand and what areas could use improvement. 

You’ll also want to spend some time focusing on what people are saying about your industry at large. Do people have common complaints about your competitors? How can you use this information to create a better experience for your customers? This practice can help you identify trends that you should take part in on your accounts. Finally, you should also reflect on how your past content performed. Why do you think it was successful or unsuccessful?

98 Buck Social Helps You Stay Authentic

When you are authentic online, you can feel confident that every post reflects who you really are while still engaging with followers in meaningful ways. Over time, you’ll notice that you’ve created a strong, positive relationship with your audience. We mentioned how important consistency is to your authenticity, so if that is something you struggle with, 98 Buck Social is here to help. With our social media posting service, you can rest assured that you will get posts 3 to 5 posts every single week on your accounts, creating that much-needed consistency. Plus, we’re happy to implement any additional messaging in your social media posts so that you can remain authentic online. Contact us to learn more about our plans today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.