How Social Can Help Restaurants Market Themselves
Social media is not only a platform to keep in touch with friends and family, but it’s also an excellent tool for businesses, especially small restaurants, to market themselves to potential customers. Marketing your restaurant on social media is not only cost-effective but also allows you to target your audience more effectively. In this blog post, we will discuss how social media can help restaurants market themselves and increase their revenue.
Determine Your Restaurant’s Target Audience
The first step in social media marketing is to identify your target audience. Are you targeting locals or tourists? Are you appealing to families, couples or singles? Once you have a clear picture of your audience, you can craft your social media posts accordingly. For example, if you’re targeting families, you can showcase your kid-friendly menu and invite them for family brunches.
Create Engaging Content For Your Restaurant
The content you post on social media should be engaging and visually appealing. High-quality images of your food, dining area, and staff members can entice potential customers to give your restaurant a try. You can also create short videos to showcase your signature dishes or offer behind-the-scenes glimpses of your kitchen.
Use Food Related Hashtags
Hashtags are a great way to make your posts more visible to a wider audience. For example, you can use hashtags like #Foodie, #EatingOut, or #Restaurant to attract food lovers who are looking for new places to try. You can also create your own hashtag and encourage your customers to use it when they share their dining experience at your restaurant.
Encourage User-Generated Content
User-generated content is a powerful tool that can help you build a strong online presence and enhance your restaurant’s reputation. Encourage your customers to share their dining experiences on social media by offering them small discounts or freebies. You can also organize contests and giveaways to keep your audience engaged and motivated.
Engage with Your Audience
Social media is all about engagement, and as a small restaurant, you need to actively engage with your audience. Respond promptly to customer queries, thank them for positive reviews, and address negative feedback in a professional and courteous manner. Engaging with your audience can help you build lasting relationships with your customers and increase their loyalty towards your brand.
Marketing your restaurant on social media is a cost-effective and powerful tool for small businesses. We hope these tips have helped you understand how social media can hep restaurants market themselves! So why wait? Start your social media marketing journey with 98 Buck Social today, and see the difference it can make for your restaurant.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.