How Small Businesses Can Make the Most Out of Facebook Ads

How Small Businesses Can Make the Most Out of Facebook Ads

Social media platforms have become vital for small businesses to grow their brands and reach out to their target audience. Facebook Ads is one of the most effective ways for small businesses to reach a relevant audience. However, running Facebook Ads isn’t a simple task, and not many small businesses are aware of how to use the platform to increase their reach and engagement.

Facebook Ads may seem daunting, but it’s the best strategy to help grow your small business. Small businesses need to understand how the platform functions if they want to see a significant increase in their online presence. In this blog post, we’ll share tips for small businesses to boost their posts on Facebook.

Define your target audience:

Before you start running any Facebook Ads, the most important thing is to define your target audience. As a small business owner, you need to understand your buyer persona to create compelling ads that resonate with your target audience. Facebook Ads lets you target specific demographics, interests, and behaviors. Make sure to define your audience parameters before you start your ad campaigns.

Allocate a budget:

Facebook Ads are a cost-effective way for small businesses to reach a vast audience. Small businesses need to allocate a budget to their Facebook Ads campaign. Determine how much you want to spend for each ad campaign, and make sure to stick to your budget. If you’re unsure about how much to allocate, start with a small investment and increase your budget gradually.

Use visual content:

We cannot stress enough the importance of visual content when it comes to running Facebook Ads. People are more likely to engage with visual content. Use eye-catching images and videos that stop people from scrolling through their feeds. Ensure that the visuals used in your ads are high-resolution and relevant to your ad copy.

Test and optimize your ads:

Facebook Ads lets you test multiple variations of your ad campaigns. You can create several different ad sets with different visuals, ad copies, and targeting methods. Testing your ads will help you see which ad sets work best for your target audience. Once you determine which ad sets are performing well, optimize your campaigns by increasing the budget of those ads or deactivating the low-performing ones.

Monitor your ads and analyze the results:

When running a Facebook Ads campaign, make sure to monitor the performance of your ads regularly. Analyze the metrics that matter the most to your business, such as impressions, clicks, engagement, and conversions. Facebook Ads provides you with in-depth insights and analytics for every ad campaign, so make use of it and adjust your ad campaigns accordingly.

Facebook Ads is a powerful tool that helps small businesses achieve their digital marketing goals. By using these tips, small businesses can create compelling ad campaigns that resonate with their target audience. Remember to define your target audience, allocate a budget, use visual content, test and optimize your ads, and monitor your campaign’s results. With a little bit of effort and consistency, small businesses can achieve a significant increase in their online presence, brand awareness, and engagement.

Don’t want to go it alone? Contact 98 Buck Social today to discuss our Facebook Ads options!

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The Power of Storytelling: Captivate Your Audience with Narrative Magic

Mastering the Art of the Hashtag: How to Get Your Content Seen

Content is King, But Context is Queen: Crafting Paid Ads that Convert

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.