How Google AMP is Changing the SEO Game

In today’s digital world, where speed is everything, the way we browse the internet has evolved dramatically. Mobile devices have become the primary gateway to access information online. Website speed has now become one of the most important factors that affect your website’s ranking on search engines. In response to this, Google introduced the Accelerated Mobile Pages (AMP) project. Let’s see how Google AMP is changing the SEO game.

What is Google AMP?

Google AMP is essentially a stripped-down version of your website that enables it to load incredibly fast on mobile devices. It uses simplified HTML, CSS, and JavaScript code to reduce the website’s size, making it easier for users to load it easily within seconds. The AMP pages get served through Google’s AMP cache, allowing the pages to load even faster and share their cached content easily.

How does Google AMP impact SEO?

Google AMP presents an excellent opportunity for businesses to improve their SEO rankings, as site speed is a crucial ranking factor for the search engine. Google prioritizes mobile-friendly websites, provides a better user experience, and enhances the usability with minimal lag time. The AMP pages receive the green AMP lightning bolt symbol in the search engine, making it more attractive to users who will click through to a faster loading website.

Implementing Google AMP

Implementing Google AMP can seem overwhelming for most website owners – but it’s easier than you think. You can install an AMP plugin for your CMS like WordPress, Shopify, etc., to enable the AMP version of your website. For customization and advanced features, you can choose to create a custom AMP template that reflects your brand.

Benefits of implementing Google AMP

Apart from improving your website’s user experience, Google AMP offers various benefits like –

  • Better visibility on Google’s SERP.
  • Improved engagement metrics.
  • Lower bounce rates and increased attention span.
  • Higher conversion rates.

Possible downsides to Google AMP

Although Google AMP offers significant benefits, it’s essential to know and consider the possible downsides before you implement it. Implementing Google AMP could result in lower ad revenue as AMP pages don’t support custom JavaScript. There’s also a possibility of lower CTR as the users could be consuming content within the Google AMP cache instead of clicking through to your website.

The rise of mobile devices and the growing emphasis on site speed has made Google AMP an essential part of SEO strategy. Implementing Google AMP can have far-reaching implications for website owners looking to improve their website speed, user experience, and overall search engine visibility. Although there are potential downsides to AMP pages, they can help you increase engagement and conversion rates. So, if you haven’t implemented it yet, it’s time to consider Google AMP and changing your SEO game.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.