Should You Use Hashtags on LinkedIn?
[vc_row][vc_column][vc_column_text]When you think of social media, you may also associate it with hashtags. But are hashtags appropriate for LinkedIn, the social media platform for professionals? Hashtags are often the best way to increase the reach of your social media posting. The standard of ‘professionalism’ is changing and people are much more casual on LinkedIn than you would think.
Why You Should LinkedIn Hashtags
The biggest struggle in your affordable social media strategy is getting people to look at your content. Hashtags help increase the reach of your posts and find new followers (or connections). By including hashtags in your posts you:
- Find new people in your industry
- Increase your organic reach
- Build a community around your business
- Promote your products or services
Best Practices for LinkedIn Hashtags
Capitalize the first letter of each word. By capitalizing the first letter of each word, you make it easier for people to read the hashtag. For people who are blind or visually impaired, their screenreaders are able to recognize and separate the words by capitalized letters. Otherwise, it reads it aloud as one word.
Put hashtags at the end of your posts. Unlike Twitter, you shouldn’t embed the hashtags in your post, you should put them at the end. It makes the post easier to read and it looks much less cluttered. Twitter has a smaller character count than LinkedIn. Hashtags within the post don’t affect the algorithm but you should try to capture a user’s attention with your main point.
Use a variety of hashtags. A good rule of thumb is to include general and niche hashtags. The larger general hashtags will push your posts to a larger audience. This is ideal, but your post can also get lost in the sea of other posts using that hashtag. That is where the niche hashtags come in! These are used by much fewer people so your post is more likely to stand out. Try to use niche hashtags that have a couple of thousand posts at a minimum. If they are too small, no one will be looking for them.[/vc_column_text][/vc_column][/vc_row]
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.