Harnessing the Power of Promotions During the Holidays
The holiday season is synonymous with festivity, gifts, and, for businesses, a prime opportunity to boost sales. As consumers scour the internet for the perfect gifts and deals, social media becomes a bustling marketplace. In this guide, we’ll outline how harnessing the power of promotions during the holidays can boost your business.
Plan Early and Announce Teasers
Start your holiday promotions well in advance. By November, most consumers begin their holiday shopping. Tease your audience with glimpses of upcoming deals, creating anticipation.
Example: A sneak peek of a product with the caption, “Something festive is coming your way. Stay tuned for our holiday deals!”
Bundle Products for Festive Offers
The holiday season is perfect for bundling products or services at a discounted rate. Not only does this provide value to customers, but it also promotes the sale of multiple items.
Example: A skincare brand can bundle a cleanser, toner, and moisturizer with the tagline, “Glow this festive season with our special holiday bundle!”
Use Festive Graphics and Themes
Visual appeal is crucial on social media. Design special holiday-themed graphics for your promotions. Think snowflakes, ornaments, and festive colors. This not only captures attention but also resonates with the holiday spirit.
Engage with Interactive Content
Make your promotions interactive to boost engagement:
- Polls: “Which holiday deal are you looking forward to? Option A vs. Option B.”
- Contests: “Share your festive moments with #FestiveWith[BrandName] and stand a chance to win exciting prizes!”
- Countdowns: Use the countdown feature, especially on platforms like Instagram, leading up to a big sale or product launch.
Collaborate with Influencers
Partner with social media influencers who align with your brand. They can showcase your products, offer exclusive discount codes, and amplify your reach.
Example: An influencer can create a “Holiday Gift Guide” video featuring your products, complete with a special promo code for their followers.
Highlight Limited-Time Offers
Create a sense of urgency with time-bound deals. Flash sales, “deal of the day,” or “last chance” promotions can drive quick conversions.
Example: “24-hour flash sale! Grab your festive favorites before they’re gone!”
Showcase Customer Testimonials and Reviews
Social proof is powerful. Share customer reviews, testimonials, or user-generated content showcasing your products. It builds trust and encourages potential buyers.
Example: Share a photo of a happy customer with their purchase, captioned, “Join our family of satisfied customers this holiday season!”
Offer Exclusive Social Media Discounts
Reward your social media followers with exclusive deals. This not only drives sales but also encourages more users to follow your profiles for future promotions.
Example: “Exclusive for our Twitter family! Use code TWITTERFEST for an additional 10% off.”
The holiday season is a golden period for businesses on social media. When harnessing the power of promotions during the holidays with the right strategies, brands can tap into the festive spirit, engage their audience, and drive significant sales. Remember, it’s a blend of offering genuine value, creating engaging content, and building a festive, community-driven atmosphere.
Connect with our team at 98 Buck Social today!
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By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
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How do you mimic my branding colors and style?
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That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
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This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.