A Beginner’s Guide to Google My Business

If you’re a business owner, it’s likely that you’ve heard of Google My Business but don’t know how to use it. This platform is one of the most powerful marketing tools available for businesses today to increase visibility, attract customers, and boost sales. In this guide, we will break down all the basics and provide helpful tips so that you can make the most out of your Google My Business account

What Is Google My Business? 

Google My Business (GMB) is a free tool provided by Google. It allows businesses to manage their online presence across Google Search and Maps. With GMB, business owners can create a profile page with key information about their business such as an address, hours of operation, website link, phone number, etc. To set up an account, you must have either a physical address or a service area where customers can visit/contact your business. This makes it easier for potential customers to find you online and increases your chances of reaching them directly. 

Why Should You Use Google My Business?

As a business looking for more customers or clients, it’s important to have a strong online presence. Google My Business is one fantastic tool to make sure your business is seen by the right audience. It is also incredibly valuable when it comes to search engine optimization, boosting your spot on search engine results pages. A GMB account gives you the opportunity to share your contact information and address and highlight any special offers and recent customer reviews. All of this can attract potential customers. Additionally, this tool allows you to update pictures and content in real time. All these features together will ensure that your business gets the attention it deserves.

Setting Up Your Google My Business Account 

The first step in getting started with Google My Business is to create an account. To create a new account, simply go to mybusiness.google.com and click “Get Started.” You’ll need to enter some basic information about your business. This includes its name, address, phone number, website URL, and category. Once you have filled out all of the required fields, click “Create” to complete the setup process. 

Managing Your Profile 

Once you have created your account, it’s time to start managing your profile. This includes adding photos, updating contact information, writing descriptions of what makes your business unique, and more. It’s important to ensure that all of the information listed on your profile is accurate and up-to-date. This gives customers an easy way to find and contact you. Additionally, keeping your profile up-to-date will help boost its visibility in search results since Google favors businesses with current information in their listings. 

Interacting With Customers 

Google My Business also allows you to interact directly with customers. For example, those who leave reviews or ask questions about your business online. Responding promptly and politely to customer reviews is a great way to build relationships with potential customers as well as show them that you care about their experience with your company. Additionally, answering questions from potential customers can help increase trust in your brand. It can also give them the confidence they need to make a purchase from you. 

Getting Started With Google My Business

Google My Business is an essential tool for any small business owner looking to get their business on the map—literally! With its easy setup process and streamlined management tools, it’s never been easier for businesses to get found online by potential customers. From setting up profiles and managing them regularly to interacting with customers via reviews or messages – there are countless ways businesses can use Google My Business to reach more people than ever before. Whether you’re just starting or already have an existing listing, take advantage of all that Google My Business has to offer.

Posting to Google My Business

It might sound like a lot to add another platform to your daily social media posting. We know that your time is stretched thin already. 98 Buck Social’s organic social media content creation services include Google My Business, so you can have a great presence on this important platform. Get in touch with us to learn more about our services today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.