Turning Good Reviews Into Social Media Content

In the age of social media, your business’s reputation online can be your biggest blessing or your biggest downfall. Did you know 90% of consumers read online reviews before visiting a business? Building up good reviews on Google and Facebook is a wonderful way to get inspiring content for your social pages and attract potential customers at the same time! If you’re lucky enough to get positive reviews from your customers, keep reading to find out how to turn them into social media content.

Find the Right Review

The first step in turning good reviews into social media content is to find the right review. You don’t want to use just any review. Instead, you should look for ones that are not only positive but also detailed and specific. These will provide more information about what people like about your product or service. This benefits you by giving you a better understanding of what makes your customers happy. However, it also benefits the people who read the review because they’ll have a clear understanding of what made other customers enjoy working with you. Once you’ve chosen the right review, you’ll want to use it as inspiration for creating engaging social media content. 

Incorporate the Review Into Your Content

The next step is to incorporate the review into your content in an interesting way. For example, you could write a blog post that dives deeper into the topics covered in the review. Or, you could create visuals highlighting key points from the review. Whatever form of content you decide to create, be sure to include the reviewer’s name and a link back to their original post. This ensures that the review seems legitimate and can even encourage others to leave a review of their own.

Share on Social Media

Now that you’ve created your content, it’s time to share it on social media. Sharing testimonials on your profiles is a great way to foster relationships with existing customers while also attracting new ones. In your post, make sure you tag any relevant accounts (such as the reviewer, if possible). You should also include hashtags that are related to your industry to improve the reach of your post. 

Other Ideas for Sharing Good Reviews

If you still need some more inspiration for sharing your reviews online, we’ve got you covered. First, you can start by turning them into case studies. Hundreds of positive reviews on Google and Facebook are great, but allowing others to see real results are more likely to get you a new sale. Find a great customer or client review that is very specific and build a case study on that company. Showing that your business has helped a real person get real results can do wonders for your business’s credibility. It provides new customers with tangible proof that your service is worth buying.

In addition, whatever your post looks like, throw in a call to action. Good reviews can speak for themselves, but they don’t have to. You can make them even more desirable by adding a call to action (CTA) to your posts! For example, you could add a line at the end of the post encouraging people to visit your website or use your services. These sorts of posts are short and to the point, which grab readers’ attention and intrigue them.

Use Customer Reviews to Your Advantage

We’ve provided you with a lot of ideas for incorporating reviews into your social media content. If you’re lacking in the positive review department, or if you’re a new business without much of a following, simply asking happy customers to write you a review on Facebook or Google is a great way to build your client testimonials. If you are looking to build your business’s presence on social media, 98 Buck Social can help! We can turn your happy customers’ reviews into engaging posts for your audience.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.