5 Tips to Get More Followers on TikTok

[vc_row][vc_column][vc_column_text]Now that TikTok has become a more established platform for social media posting, it is much more saturated than it was when it first became popular. This makes it much harder to grow your following and get noticed. To get more followers on TikTok, you need to be more intentional with your strategy. Here are some tips to help your brand’s growth:

Define your target audience. If you have been posting to TikTok without a plan, defining your audience is your first step to getting on track with a growth strategy. As much as you wish your content will resonate with every single human using the app, it just won’t. Take some time to think about who will like your content most. The ultimate goal on TikTok is to end up on the For You Page. This is very specific to each user so lean into your niche and your videos will show up on your ideal audience’s For You Page.

Post what they want to see. Now that you know who your audience is, you need to post what they like. Not sure what that is? Ask them! Ask your followers on other platforms what they like to watch on TikTok. If you don’t have a following on other social media platforms, check out your competition. Don’t copy their content outright but take inspiration and use the same hashtags they use.

Watch what your competition is doing. Watching your competitors succeed can be hard, but it is a great way to see how they became successful on TikTok. They have done it which means you can too! Each of us is unique and our brands bring something different to users. Your competitors have done the hard work starting before you, which gives you a leg up in your TikTok journey.

Research Gen Z. Gen Z is the largest age group on TikTok. This platform is where you will want to market your brand if you have been wanting to reach them. Spend some time researching their values and how they engage with content. You will find they consume content differently and watch branded videos differently to other older generations.

Participate in relevant challenges. Before creating your own branded challenges, participate! Joining in on relevant challenges will show users your business is authentic and your personality will shine through. TikTok is a casual social media platform, you don’t need to post super-polished videos for your cheap social media strategy to succeed![/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.