How to Generate More Leads on LinkedIn 

generate more leads on linkedin

LinkedIn is one of the most powerful social media platforms for businesses looking to generate reliable leads. With its professional network, it’s no wonder that many professionals and companies have turned to this platform as a way to find new customers and increase their visibility. This post will provide you with tips on how you can generate more leads on LinkedIn.

Make Sure Your Executives Are Active 

One of the best ways to get more leads on LinkedIn is by having your executives be active on the platform. First, they should have profiles that accurately reflect their roles in the company. In addition, they should engage with potential customers, respond to comments, share relevant content, and post updates. Doing so can help build relationships with customers and prospects. Having active leadership will also boost credibility as potential customers will be more likely to trust a business that has executives who are engaged in the online conversation. 

Create a Powerful Business Page 

Creating a powerful business page is critical for generating leads on LinkedIn. Make sure that all of the information listed on your profile is accurate and up-to-date. You should also include a compelling description of your company’s story, mission, and values. A good bio will help potential customers get to know what your company does and why you are the right fit for them. 

Post Relevant Content and Updates

Staying up-to-date is key when it comes to generating leads on LinkedIn. Posting regular updates about your company or industry news keeps people informed while adding value at the same time. Share useful insights from industry experts or thought leaders that may be helpful for potential customers. Don’t forget to include links back to your website or blog where appropriate, too. Also, consider creating polls or surveys that ask users questions about their needs. This can help you gain insight into what kind of products or services they may be interested in purchasing from you in the future! 

Join Related LinkedIn Groups 

Joining relevant LinkedIn groups can be an excellent way for you to build relationships with potential customers as well as industry peers. You can use these groups as an opportunity to share resources or participate in meaningful conversations with other professionals in your field. Meanwhile, you could be building trust with potential customers who may be looking for solutions like yours.

Have a Strong Sales & Marketing Alignment

It’s important for sales and marketing teams within an organization to work closely together in order to maximize lead generation opportunities on LinkedIn. Have regular meetings between teams so that there is clear communication about what strategies should be used in order to effectively reach target audiences through the platform. This will ensure that everyone is working towards the same goal. Plus, this way there is no disconnect between what a customer may hear from sales and what they may hear from marketing.

Maintain a Consistent Presence

Lastly, it’s essential to maintain a consistent presence on LinkedIn if you want your business page to remain top of mind among prospective customers. We already talked about the importance of posting relevant information. Now, we stress the importance of doing so consistently. Whether that is once a week, every day, or more, just make sure it is something you can sustain. Consistent posts help to ensure that followers don’t forget about you—which could mean fewer leads falling through the cracks!

98 Buck Social LinkedIn Posting

There are many ways businesses can generate leads using LinkedIn—from making sure executives have active profiles, creating powerful business pages, posting relevant updates consistently, joining relevant groups, having strong sales & marketing alignment, and maintaining a consistent presence overall! By utilizing these tips strategically, businesses can take advantage of this professional platform in order to maximize lead generation opportunities online!

If posting to LinkedIn consistently is something you struggle with, there are services that can help. 98 Buck Social is one of the best! Starting at just $98 per month, we can curate relevant and engaging posts for LinkedIn and any other social media platforms for you. We curate, schedule, and post them all on your behalf – without you needing to put in any of the work! Get in touch with us to learn more about our packages. 

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Have any questions?

We have answers.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.