The turn of the season brings a lot of Halloween excitement! The weather is cooler, the nights are getting longer, and people are looking forward to creating memories around this fun holiday! Most businesses focus on Christmas marketing but you shouldn’t forget Halloween in your social media posting! Here are some ideas for your affordable social media marketing:
Halloween Social Media Ideas
“Decorate” your social media profiles. You may have decorated your home or workplace but you should also decorate your profiles. Change your branding to include classic Halloween colors like orange, purple, and black. You can also swap out your profile photos and include Halloween puns in your bios!
Create a spooky product. Remember the black burger bun some restaurants implemented for a Halloween dish? People love limited edition items that only come out once a year! Hello, Pumpkin Spice everything! There are so many options to get creative with items you can sell, from fall ingredients to imagery containing horror movie characters!
Challenge your followers. Get your audience involved in the Halloween spirit! This can look like hosting a giveaway or a contest. Costume contests are a great way to get user-generated content. You can also challenge them to make a Halloween recipe.
Offer treats for your customers. What embodies Halloween more than trick-or-treating? You can do this virtually by hosting a sale or a giveaway. With the current issues many people are having with inflation this is helpful to your customers.
Tap into your community. Join in-person, community events where you live! If your business is surrounded by other businesses you can host a trick-or-treating event for the children in the area. Participation in your local community is an important aspect of brand awareness.
If you would like to implement specific Halloween social media post ideas, contact 98 Buck Social!