Facebook Holiday Marketing Tips

facebook holiday marketing

[vc_row][vc_column][vc_column_text]The holiday season is a great time to reevaluate your social media marketing strategy. And although there is talk of Facebook becoming less important for businesses, the reality is that it is still used by nearly 3 billion people each month worldwide. Plus, just under 2 billion of them log in every single day!

The good news is that Meta has been leaning into AI-based content recommendations more than ever. For example, you may have noticed on your own account how you see content from Pages you don’t follow on your feed. These opportunities may give your brand a better chance of getting in front of interested consumers than before. That is, if you set up your profile and strategy the right way. Keep reading for how you can improve your Facebook holiday marketing this year.

Tips for Facebook Holiday Marketing

So, let’s dive into how you can set yourself up for success with your Facebook profile.

Complete Your Profile

It should go without saying, but there are a lot of businesses that don’t do this – complete your entire profile! On your business Page, Facebook gives you tons of places to fill out vital information about your business. This helps consumers, but it also helps Facebook when it categorizes and recommends your Page to others.

In the “About” section of your page, describe what your business does and why it does that. You should also include relevant images that represent your business. Finally, make sure you use a call to action that directs visitors to take a specific action. This could be to visit your website, give your business a call, or purchase a product.

Hopefully your business has done all of this already. But still, Meta frequently updates and changes, so if it’s been a while since you’ve reviewed your Page details, now might be a good time to do so.

Establish Your Competitors

Next, it’s helpful to have an understanding of what is working in your niche as well as what realistic benchmarks are for your page. For example, do other businesses in your industry or region see high engagement rates? Or is it relatively low? You likely already know some of your competitors, so now you can start digging in a little bit. 

Facebook does provide a helpful tool for this research within Facebook Ads Manager. You can utilize Audience Insights to find engagement insights for your own page as well as related Pages in your niche. This information can be found in the “Benchmarking” section of Audience Insights. Unfortunately, this information often isn’t accurate for businesses that are just starting out, which is why you should also conduct your own basic research. 

In addition, Meta’s Ad Library is another place to conduct this research. There, it lists advertisers by topic and shows related topics that you can use to increase the scope of your research.

Research Competitor Pages

Now that you know who your key competitors are, you can start looking into their stats. Through Audience Insights, you can see an overall indicator of how a Page is doing. You can also see what their most successful posts are. Within Meta’s Ad Library, you can also see what ads they’ve run to inspire your own ads or give you insight into what works and what doesn’t.

It is worth putting your data together in a spreadsheet so that you can determine average engagement rates, follower growth, and more. Armed with this information, you’ll have an excellent understanding of what kind of performance you should be expecting and aiming for. After all, engagement rates vary greatly by industry, so having realistic expectations is essential.

Establish a Posting Strategy

When it comes to what you’re actually posting, there are some general best practices. However, you should take these with a grain of salt as each industry is different.

For example, video posts tend to do better than text posts. Reels are not only a focus on Instagram but on Facebook as well. CEO Mark Zuckerberg says that Reels engagement is up 40% year over year on both Facebook and Instagram and that it keeps people in the app for longer. For this reason, it might be worth integrating Reels into your everyday strategy. 

If you’re going to do a text post, keep in mind that shorter posts typically generate more engagement. Research has found that the best length of a Facebook post is just 25 to 55 characters. This is largely because in the mobile app, anything over 80 characters automatically generates the “See more” prompt, which can decrease engagement.

Measure Your Performance

Once you’ve had your strategy in place for a while, you need to regularly measure your performance. At the beginning, we recommend taking a look at your best-performing posts each month to discover what is resonating the most with your audience. You’ll likely be able to clearly identify what is working and what isn’t at all. 

While you’re measuring your own performance, it is also helpful to periodically take a look at your competitors’. Are they seeing engagement drops or increases? What content is working for them? You can use your information and theirs to further refine your strategy.

Facebook Posting from 98 Buck Social

Do all of these Facebook holiday marketing tips sound intimidating? We understand. Keeping track of all of these best practices might be more than you bargained for as a busy business owner.

Luckily, 98 Buck Social is here to help you create a consistent presence on all of the biggest social media platforms, including Facebook. Check out our packages or schedule a call with a member of our sales team to learn more about how we can help you use Facebook to its fullest potential this holiday season and beyond![/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.