5 Ways Facebook Groups Can Grow Your Business

When marketing on Facebook, most businesses focus on promoting their Facebook page to increase their followers. When this is the case, there is an entire area of Facebook marketing that is missed. That area is Facebook Groups. These are a great way to grow your business and access information that you wouldn’t normally have access to. Keep reading to learn how you can use Facebook Groups to grow your business.

Build Relationships With Your Clients

Facebook Groups allow you to build relationships with your clients and customers in a way that you can’t with your usual Facebook posts. People join groups because they want to be there. These people are your cheerleaders and would love to connect and get the privileges that come with joining your group.

Increase Organic Reach

While Facebook ads are an extremely effective way to grow your business, organic reach is still important. However, the way the Facebook algorithm works pushes business pages’ posts below a user’s friends and family in their newsfeed. A way to get around this is with Facebook Groups. These posts are ranked higher than a business page and increase the likelihood that your content is seen and engaged with.

Conduct Market Research

Facebook Groups give you an all access pass to what your ideal customer wants from your business. In them, you can get your questions answered and learn from the people who are most likely to support any new product launches. Ask the people in your group for feedback or even use the group to recruit beta testers!

Increase Leads

A great way to entice people to join your group is to use a lead magnet like you would when you are building an email list. For example, offer free shipping or a percent-off discount for new members. Once you build your authority through a high-value freebie, people in your group will be more inclined to support you monetarily. As people see the value they get from being in your group and your business as a whole, the more likely they will be to turn into loyal customers.

Build Community

New businesses know that it is extremely difficult to sell to people who don’t know you. Regular social media posts are the first step to community building but the next is Facebook Groups. Groups allow you to foster personal relationships with your potential customers, and let other users connect with each other around a common passion.

Start Using Facebook Groups

As you can see, Facebook Groups are a very powerful tool for businesses of all sizes. When used correctly, they can bring a great deal of value to your organization by providing opportunities to grow brand visibility, build trust among customers, improve customer engagement, increase leads, and create greater customer loyalty. With Facebook Groups as part of your overall marketing strategy, you’ll be sure to see great results. So why wait? Get started today and take full advantage of this amazing way to reach more people.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.