How to Use Facebook for Real Estate

As a real estate agent, you know that the key to success is getting your name out there. You have to stay on top of the latest trends in digital marketing and social media if you want to stay ahead of the competition. Fortunately, using Facebook as a real estate agent can be incredibly advantageous and help take your business to the next level. Let’s take a look at how you can use Facebook as a real estate agent. 

Create an Engaging Page 

The first step in leveraging Facebook as a real estate agent is creating and maintaining an engaging page. This should include information about yourself and your services, photos of properties and listings, customer reviews, and anything else that people may find interesting or useful.

Make sure you keep up with posting regularly so that people who follow your page are receiving updates on new listings or changes in the market. These posts can include anything from blog posts about the local market or tips for first-time buyers, to photos of homes you’ve recently listed or helpful articles about home buying and selling. You should also be sure to highlight any awards or achievements you’ve earned. 

Additionally, be sure to post regularly. That means at least 3-4 times per week. Doing so will keep your audience engaged and allow you to remain top-of-mind when they’re ready to buy or sell. And don’t forget about videos! Posting videos of yourself talking about the current real estate market can help establish yourself as an expert in your field and will also draw more eyes (and potential clients) toward your page. 

Connect With Other Professionals 

One of the best ways real estate agents can use Facebook is by connecting with other professionals in the industry. For example, join groups related to real estate investing and local communities that cater to buyers and sellers alike. This provides you with a great opportunity to network with other agents and professionals who could potentially send referrals your way or collaborate on projects together. Plus, you’ll be able to stay up-to-date on all of the latest local industry news.

Advertise Your Services 

Facebook offers many great features for advertising your services as a real estate agent, including targeted ads and boosted posts. With targeted ads, you can create campaigns designed specifically for certain demographics or geographical areas based on age, gender, location, etc. This capability increases the likelihood of converting leads into customers. In addition, boosting posts allows more people within those demographics/geographical areas to see what you post without having them follow your page directly.  

Ads are also incredibly cost-effective. You can create an ad campaign with very little money and still reach thousands of potential leads with just a few clicks. Plus, with detailed analytics available after each campaign, you’ll be able to track exactly how well your ads are performing and make adjustments accordingly if need be. 

Using Facebook as a Real Estate Agent

Facebook is an invaluable resource for any real estate agent looking to grow their business and increase their visibility online. With its powerful targeting capabilities and low cost of entry for ad campaigns, it’s easy for agents new and experienced alike to start leveraging the platform for their business growth needs today. Additionally, agents should create engaging content and post regularly. They can also use it to connect with other realtors or potential clients. Using Facebook to your advantage gives you more time to focus on what matters most: helping your clients find the perfect home.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.