How the Facebook Algorithm Works in 2022

Understanding how a brand or business can stay in front of its audience on Facebook is a challenge that marketers face every day. With an ever-changing algorithm, it’s essential to know how to optimize your content and stay ahead of the competition. Facebook’s algorithm has evolved over time, but in 2022, it is smarter, more efficient, and user-focused. This means businesses need to adapt to stay visible on the platform. In this blog post, we’ll explore how the Facebook algorithm works in 2022 and the steps you can take to maximize your reach and engagement.

What Is the Facebook Algorithm?

To understand how the Facebook algorithm works and how you can improve your results on the platform, we first need to break down what it is. The Facebook algorithm is a mathematical formula that determines what content appears in a user’s newsfeed. It uses various factors such as the user’s past behavior, the type of content it is, and the content’s engagement levels. Facebook is constantly updating the algorithm, in an effort to ensure that users see the most relevant and engaging content. Still, engagement and interaction will always remain important focuses for the algorithm.

How You Can Win With Facebook’s Algorithm 

Now that you’re familiar with the Facebook algorithm and what it views as most important, let’s talk about what you can do to get it to work in your account’s favor.

Personalization Is Key

The Facebook algorithm aims to personalize every user’s experience by showing content that aligns with their interests, preferences, and behavior. It decides which content meets this criterion by analyzing data like previous searches, clicked ads, and engagement levels. Therefore, businesses need to focus on creating content that is relevant and engaging to their target audience. This is why understanding your buyer personas, their pain points, and what motivates them to engage is so important to your success on Facebook. 

Engagement and Relevancy Are Vital

Facebook’s algorithm prioritizes content that encourages engagement and is relevant to the user. Content that many people engage with and is highly relevant to what they typically like gets rewarded with increased visibility on the platform. Therefore, businesses need to focus on creating content that is informative, valuable and engaging. For many business, this means regularly incorporating videos, images, and storytelling into your brand messaging.

Type of Content

When it comes to the type of content, Facebook prioritizes video, live video, and carousel posts. Why? Well, it all comes back to the fact that Facebook loves interactions and engagement. Video content generates ten times more engagement than other types of content. Meanwhile, live video provides a uniquely interactive experience for your audience, encouraging more engagement and interaction. Finally, carousel posts can also receive up to ten times as much engagement as a single image post.

Timing Is Everything

Posting at the right time also affects your success on Facebook. Facebook’s algorithm rewards posts that are timely. In other words, if your audience is most active in the morning or evening, it’s best to post during those times. Not sure where to find this information? Use Facebook’s Insights tool to get a good picture of when your audience is online and when their engagement levels are the highest.

Consistency Matters

Consistency is another important factor when it comes to the Facebook algorithm. Posting on a consistent schedule helps create regular engagement with your audience, which the algorithm takes note of. If you struggle with getting posts out on a regular schedule, try creating a content calendar and scheduling content ahead of time. Put together, these two things will be extremely helpful when trying to maintain your social media presence and keep your brand top of mind.

Paid Advertising Helps

Unfortunately, organic reach on Facebook is lower than ever. This means that the posts on your feed don’t get shown to nearly as many people as they used to. For any business on the platform, this means that paid advertising is going to be a vital part of your Facebook strategy. Facebook advertising helps businesses target their specific audience with precise ads that reach the right people at the right time. When you combine Facebook advertising with your organic content, you can greatly expand your reach and attract new audiences.

Get Facebook Help From 98 Buck Social

One thing is for sure, the Facebook algorithm is continuously evolving. It’s important for businesses to stay up to date on its changes and understand how they affect their brand. By following the tips above, your business can stay ahead of the competition and reach your desired audience. If you need help staying consistent on Facebook or would like assistance with Facebook Ads, 98 Buck Social is here to help. We’d love to chat with you about how we can take some responsibility off of your shoulders.

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Content is King, But Context is Queen: Crafting Paid Ads that Convert

Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.