4 Facebook Ad Mistakes You Should Avoid

How do Facebook Ads work? What’s the best way to define your target audience? How much should you be spending? These are likely questions buzzing in the mind of any small business owner who has never run Facebook Ads before. Just breathe! Figuring out how Facebook Ads work is definitely an attainable goal. When you’re setting up your first ad, avoid making these common Facebook Ad mistakes.

Lack of Clear Objectives

The very first thing that should be done with any ad campaign is to set a clear objective. Neglecting this step is something that happens way too often. You need to have a measurable objective if you want your ad to be effective. Every Facebook Ad campaign should have an objective such as increasing traffic to your website, increasing conversions to a certain landing page, and leading to immediate sales. This objective will ensure that your ad’s creative, copy, and targeting all line up with your ultimate goal.

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Using the Wrong Ad Type

One of the best things about advertising on Facebook is the wide variety of ad formats you can choose from. Some of the most popular ad types are photos, videos, carousels, and collections. You can also choose where you want your ads to be placed, such as on desktops or mobile devices. The final ad type decision you have to make is whether you want to do a lead ad or a link ad. A lead ad brings the user to a pre-populated form where they can fill in their contact information. A link ad contains a link to your website, often in the form of a call-to-action such as “Sign Up,” “Learn More,” or “Shop Now.”

Not Targeting the Ads Correctly

Some Facebook ad campaigns based in the US can target up to 20 million people. If an audience is that big, it wouldn’t be surprising if a large number of the viewers don’t respond positively to the message or at all. The audience you choose to target in your ad is just as important, if not more so, than the content of the ad itself. Be realistic about how many people you really want to reach and how many you can afford. 

In addition, it is a good practice to continue to add to, remove, and expand your target audience for Facebook Ads. If you continue to use the same audience for each ad, your engagement will likely be reduced over time and you will ignore those who continuously see your ads. Once you see the numbers drop on your results, it’s time to switch up your audience.

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Not Monitoring the Ads Regularly

You shouldn’t be checking your ad’s results every hour on the hour, but it’s also not a good practice to set it and forget it either. If you set up an ad to run continuously, and never check it to see how it’s doing, you’re just throwing money away. Set a stopping date for the ad, check in to see how it’s doing, and make adjustments from there. Facebook has some features within its ad platform that make monitoring its results easy. In addition to those features, don’t forget to take a look at the comments you receive on your ad. This will tell you whether your campaign is actually effective or if it is annoying viewers. 

Advertise on Facebook With 98 Buck Social

Facebook advertising can be a powerful tool for small businesses when utilized correctly. We hope these tips will help guide you on your Facebook Ads journey, whether you are just beginning or have been at it for a while. If you’re interested in running ads for your business without the time and effort it takes to manage them yourself, 98 Buck Social offers Facebook advertising services. You can learn more about these services as well as the other platforms we can advertise on now. 

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Have any questions?

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What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.