How to Create Engaging Content for Your Facebook Business Page
Your Facebook business page is the perfect platform to reach out to potential customers and build relationships between your business and customers. However, creating content that’s engaging and encourages interaction from your followers isn’t always easy. How can you make sure that people are actually reading your posts – and better yet, are engaging with them? Well, it’s all about experimenting and finding which types of content work best for your business. If you need a little bit of help knowing which types of content to try out, keep reading.
Talk About Trending Topics
Staying up-to-date on the latest trending topics online. You never know when these topics could come in handy for your own page. It is easy to find inspiration to help you create interesting posts that keep your audience engaged.
Go Behind-the-Scenes
Another great engaging content idea is behind-the-scenes content from your business. You might show photos of how products are made, introduce your employees, or even share bloopers from past social media posts.
Share Curated Content
You can also share content that you curate from other sources. This is an excellent way to add value to your page and keep things fresh. Just make sure that whatever you share is relevant to your target audience and provides valuable insights or tips they can use.
Tell Stories
Customers love when businesses can get personal with their audience. Specifically, stories are especially impactful for small businesses. Over time, these stories can create a very close relationship between a small business and its Facebook followers. Some stories you may want to tell include how your business started, the hardest parts of being a business owner, and the challenges you’ve recently faced.
Ask for Feedback
People like feeling like their opinion matters. So, don’t be afraid to ask for their opinions from time to time! It could be as simple as asking “What do you think?” after sharing a post or poll. Or it could also be something like setting up a survey with specific questions about how people feel about certain products or changes in the industry.
Include Calls-to-Action (CTAs)
CTAs are essential if you want people to take the next step after reading a post. Whenever possible, your posts should include CTAs! These could be something as simple as “Click here” or “Learn more,” but it should clearly explain what action readers should take next if they’re interested in learning more about something.
Post Videos
We couldn’t talk about engaging Facebook content without discussing videos. Facebook has really leaned into the increasing popularity of video content, even including an entire “Watch” section in their app. Your videos don’t have to be perfectly polished to be effective. A lot of users actually prefer the simpler and less edited types of videos. We bet that when you start posting videos more, you’ll see improved engagement across the board.
Run Contests or Giveaways
Finally, one of the most surefire ways to get people to like and comment on your Facebook posts is to run contests or giveaways. Besides improving your engagement, these can also increase our brand’s reach, awareness, and followers. However, make sure your prize is something that your target audience will be interested in. Keep it relevant to your audience so that the engagement you do get from it is valuable and the new followers you get will actually stick around.
98 Buck Social Creates Engaging Facebook Content for You
Creating engaging content for your Facebook business page doesn’t have to be difficult. All it takes is a little bit of creativity and experimentation! Try out some of these tips for yourself today and see how they can help boost your page’s engagement. But if you’re tired of doing all of the social media posting for your business by yourself, 98 Buck Social is here to help. Our team of social media experts can create high-quality content that gets your brand name out there and improves your online presence. Learn more about our services today.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.