Ways to Drive Traffic With Your Link in Bio

[vc_row][vc_column][vc_column_text]While there are many similar features across social media platforms, there is one sometimes inconvenient one that is present on Instagram and TikTok. You cannot add a clickable link to a caption in your social media posting. The main place to include a clickable URL is in the bio, so you may have seen many creators include in their captions “Link is in my bio!”

What Is a Link in Bio?

Unfortunately, it is not as simple to link off of Instagram and TikTok as it is on Facebook, Twitter, and LinkedIn! To get users to check out something about your business, you need to direct them to the one place it is possible: the URL section of your bio! You can put anything there including:

  • Your business’s website
  • Other social media profiles
  • A blog post
  • A product
  • Your newsletter sign up

The possibilities are endless! There is a way to get around the single link like creating a landing page or using a platform like Linktree.

Ways to Drive Traffic

Be selective with your links. If you create a landing page for multiple links, don’t include too many. This can confuse users and cause them to bounce instead of drive traffic to your desired link.

Match your goals. Do you want to build your email list or increase views on your blog? When you know your goals it will be easier to decide what links to put in your bio. Your affordable social media strategy will be much more successful when you can take actionable steps toward your goal.

Share value, not promotions. Users are more likely to go to the link in your bio if they are going to get something out of it. Provide value and education! Links that only direct to a product get less traffic.

Shorten your link. Long URLs look fishy at first glance. Either use a link shortener or change the URL to something like https://www.98bucksocial.com/blog/.

Highlight with an emoji. Don’t let the phrase ‘link in bio’ get lost in your caption! By including an emoji it draws the eye and users are more likely to see it and follow your direction.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.