Do’s and Don’ts For Medical Marketing
The medical industry is a billion-dollar industry and it needs to have a unique approach in its marketing strategy to attract patients. With the competition growing every day, medical practitioners have to get creative with their marketing strategies. The goal is to create a brand that patients can trust and that provides them with the best healthcare. If you’re a small business owner in the medical field, it’s essential to grasp the basics of good and bad marketing. Here are a few do’s and don’ts for medical marketing to keep in mind.
DO use social media
Nowadays, social media is the go-to platform for almost everything. As a medical professional, you should create social media accounts for your medical practice. Social media platforms such as Facebook, LinkedIn, and Twitter, is perfect for medical marketing. These platforms provide ample opportunities to showcase your expertise, promote your brand, and interact with your patients. By creating accounts on social media, you can reach a broader audience and engage with your current patients.
DON’T neglect your website
Your website is your online storefront. It’s the first point of contact your patients have with your medical practice. Your website should be clean, quick, and easy to navigate. It must provide the necessary information about your services and should be mobile-friendly. A well-designed website not only attracts more patients but also increases the credibility of your practice.
DO create valuable content
Creating valuable content can attract potential patients. Share relevant information about health, tips regarding healthy living, and other articles that might be useful to your potential patients. You can publish articles on your website’s blog section or social media pages. Providing valuable content establishes authority and encourages people to trust your medical expertise.
DON’T forget about compliance
Medical marketing comes with a set of rules. You will need to check applicable laws and regulations before you can execute your marketing strategy. Make sure you comply with HIPAA regulations that protect patient privacy. Advertising and marketing activities that violate these healthcare laws and regulations can attract fines and legal action.
DO consider partnering with other medical professionals
Partnering with other healthcare professionals can work out well for both parties. Collaborating with other medical professionals can lead to cross-referrals. For instance, Your dermatology practice can refer patients to a trusted cosmetic surgeon and vice versa. Collaboration ensures a greater patient base that results in better business opportunities.
Medical marketing has changed in recent years. With the increasing use of social media, it is necessary to create a robust digital presence. Use social media platforms to showcase your expertise, engage with your patients, and promote your brand. Ensure that your website is mobile-friendly and provides up-to-date information about your medical practice. Compliance is an integral part of medical marketing, and every medical professional should comply with applicable laws and regulations. Lastly, partnership with other healthcare professionals can be fruitful and lead to cross-referrals. If utilized correctly, this list of do’s and don’ts for medical marketing can take your practice to new heights. Our team at 98 Buck Social has experience managing social media for medical practices – contact us today to learn more!
How to Use Video to Promote Your Small Business on Social Media
Video Marketing for Home Improvement Businesses: How to Boost Your Online Presence
Why Small Businesses Should Use Video Content to Stand Out
Why Video Content is a Must for Your Business’s Social Media Strategy (And How to Get Started)
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.