Do Traditional SEO Tactics Work on Social Media?

Do traditional SEO tactics work on social media? Let’s discuss and find out! Search Engine Optimization (SEO) has long been the cornerstone of digital marketing strategies. It’s the art and science of optimizing content to rank higher on search engines like Google. But as social media platforms have grown in prominence, a question arises: Do traditional SEO tactics apply to social media?

The Intersection of SEO and Social Media

At first glance, SEO and social media might seem like two distinct entities. Search engines index and rank web pages, while social media platforms prioritize user-generated content and interactions. However, the lines between them have blurred over the years. Social media platforms have their own internal search engines, and search engines have started to index social media content. This convergence means that some SEO principles can indeed be applied to social media.

Keyword Optimization

Just as keywords are vital for website SEO, they play a role in social media too. Users often search for content within platforms like Twitter, LinkedIn, or Pinterest. By understanding and integrating relevant keywords into your posts, profiles, and hashtags, you can increase the visibility of your content within these platforms.

Engaging Content

In traditional SEO, quality content is king. The same holds true for social media. Content that resonates with your audience, whether it’s a compelling infographic, a thought-provoking article, or an entertaining video, is more likely to be shared, liked, and commented on. This engagement can boost your content’s visibility within the platform and potentially on search engines too.

Optimized Profiles and Descriptions

Meta descriptions, title tags, and headers are crucial for web page SEO. Similarly, your social media profiles, bios, and post descriptions should be optimized. They should be clear, concise, and contain relevant keywords. This not only aids in internal platform searches but also when search engines index your social media profiles.

Backlinks and Shares

In the world of SEO, backlinks (other websites linking to yours) are gold. They signal to search engines that your content is valuable. In the realm of social media, shares, retweets, and reposts play a similar role. They spread your content across the platform, increasing its reach and potential visibility.

The Differences to Note

While there are similarities, it’s essential to recognize the inherent differences between search engines and social media platforms:

  • Algorithms: Social media algorithms prioritize engagement and relevance over traditional SEO factors. They consider user behavior, interactions, and content freshness.
  • Intent: Users on search engines are actively seeking information, while social media users are often browsing. This difference in intent requires a varied content approach.
  • Lifespan of Content: SEO-optimized web content can drive traffic for years, while social media content often has a shorter lifespan, given the rapid content turnover on these platforms.

Conclusion

While traditional SEO tactics can provide a foundation for social media strategies, it’s crucial to adapt and tailor them to the unique dynamics of each platform. By blending the best of both worlds – the principles of SEO and the engagement-driven nature of social media – brands can maximize their online visibility and impact. So, do you think traditional SEO tactics work on social media?

Are you looking for someone to help your business with SEO? Our team at 98 Buck Social is ready! Let’s connect today.

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We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

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By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.