Customer Testimonials: Why They Matter and How to Get Them
As a small business owner or marketer, you know how important customer testimonials are for your business. They are social proof that can significantly influence potential customers’ purchasing decisions. However, getting customers to take the time and effort to write a review can be challenging. That’s why our team at 98 Buck Social put together this ultimate guide to help you encourage customer testimonials.
Explain the Importance of Customer Testimonials
Before you can encourage your customers to leave a testimonial, it’s important to understand why a testimonial matters. Testimonials can establish credibility and help build trust with potential customers. According to research, 92% of consumers read online reviews before making a purchase decision. Reviews can be the deciding factor between choosing you over a competitor, so it’s critical to have a robust collection of testimonials that highlight your strengths.
Provide a Great Customer Experience
The best way to get customers to leave a testimonial is by providing a great experience. Focus on making your customers happy and exceeding their expectations. If they have a positive interaction with your business, they’ll be more likely to want to share their experience with others. From providing exceptional customer service to offering personalized solutions, making your customers’ experience a positive one can encourage them to sing your praises.
Make It Easy to Leave a Testimonial
Make it simple for customers to leave a testimonial by setting up a process. You could provide a feedback form on your website or email your customers. If you’re a physical business, display printed instructions for leaving a review on Google or Yelp. The simpler and quicker it is to leave a review, the more likely they are to follow through!
Provide Incentives
It’s perfectly acceptable to incentivize customers to leave a testimonial. Offer them a discount on their next purchase or gift card as a thank you for taking the time to leave a review. This not only encourages customers to talk about their great experience but also entices them to come back and use their discount or gift card.
Follow-Up
Don’t wait for too long before following up with a customer after their purchase. Sending an email or survey after a purchase can indicate how their product performed and how their overall customer experience was with the company. This indicates that you value their feedback and gives them the nudge they need to leave a review!
Getting customer testimonials isn’t rocket science, but it requires you to be intentional, committed, and strategic. Use these tips to encourage your customers to leave feedback and always remember to keep your approach customer-centric. Apart from boosting social proof, customer testimonials are an excellent way to build customer loyalty and foster customer relationships. Start implementing these tips today and watch your business grow to new levels of success!
Build Your Brand’s Credibility with User-Generated Content
7 Types of Content to Elevate Your Social Media Game
Captivate and Convert: The Power of Video Content for Your Business
Grow Your Business with Consistent Content on Social Media
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.