Creative Ways to Use Instagram Carousel Posts

Marketers are always on the lookout for new and creative ways to connect with their audience online. With over 1 billion monthly active users, Instagram is a powerhouse platform that can elevate your brand in front of your target audience. And Instagram’s carousel posts are an excellent way to do exactly that! They allow you to deliver information to your audience in a visually appealing way. But just like any other type of post, it’s vital that you find a way to break through the clutter on peoples’ feeds. You need to give them a clear reason why they should stop and pay attention to your post instead of any other user or brand’s post. In this post, we’ll dive into some exciting ways to use Instagram’s carousel posts effectively.

What Are Instagram Carousel Posts?

Carousel posts are a specific format of Instagram posts that allow you to share multiple images or videos in a single post. This is beneficial for businesses because you can give your audience a more comprehensive look into your product or service than would be possible with just a single image or video. Another great feature of carousel posts is that they get shown multiple times in a user’s feed. The first time, it will show the first image or video in the post. If a user doesn’t engage with it then, it will show up again later using the second image or video. This means it has the potential to be seen twice as much as a single image!

Tips for Using Instagram Carousel Posts

Now, you’re ready to learn how you can use Instagram carousel posts to creatively promote your business.

Share Your Product In Action

Carousel posts are a great way to showcase your product in action. Instead of posting a single image, be creative and share a series of images or videos that illustrate how your product works. This will give your audience a better understanding of your product, which increases the chances of them buying it. You can also add text to your images or videos to provide additional details.

Break Down Complex Information

In a carousel post, you can break down complex information into easily understandable chunks. Do this by sharing a sequence of images or videos with small amounts of information on each slide. This approach will keep your audience engaged, as they will be able to take the time to understand your message slowly but surely.

Promote a New Collection or Set

If you’re selling physical products, they probably come in collections or sets from time to time. Instead of sharing each piece individually, you can use a carousel post to share images of all the products in the collection together. This is beneficial because it gives your audience a better sense of how each product works together. In addition, you can also add a call-to-action to your carousel post so your audience can shop the collection directly from the post.

Share Before and After Photos

If your business provides a service, before and after photos are a very effective type of social media post. For example, a carpet cleaning company can share a particularly bad carpet stain along with an “after” photo showing how it is invisible after your service. Or, an interior designer could share a before and after photo of the room that they transformed for a client. In the caption, you can also include a further description of what your product or service can do. Before and after photos can help build trust and establish your company as an effective solution to your audience’s needs.

Highlight Customer Reviews

Looking for another way to build credibility for your company? Consider using carousel posts to share testimonials from happy customers! You can share images of customers using your product or service with the next slide sharing their reviews. Social proof like this is invaluable. It shows that real people use your product or service and that it is of high quality. This can go a long way toward increasing trust in potential new customers and could even be the final convincing factor that gets them to purchase.

Use Instagram to Promote Your Business

Instagram offers marketers and small business owners a creative way to engage with their audience, focusing on visuals. By using the strategies discussed in this post, you can use the platform’s carousel posts feature to increase awareness, drive sales, and establish your brand as an authority in your industry. If you need help posting consistently to Instagram, 98 Buck Social is here to help. Our variety of social media marketing plans allow you to choose the posting frequency – and the budget – that fits you best. 

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.