5 Steps to Create Shareable Social Media Content
Creating social media content can be a challenge. We all want more engagement, but it’s not always clear how to get that. Some posts that we spend hours on only get 5 likes and no shares. Meanwhile, a post that took 10 minutes to put together becomes one of your top performers. Much of these results are related to the shareability of the piece of content. As people share your content with their own followers, the reach – and potential engagement – on your posts increases dramatically. In this post, we’ll discuss factors that can make your content more shareable content and how you can incorporate them into your own posts.
Why Is Shareable Content Important?
Shareable content is the holy grail of social media growth. The higher-ranking content on most platforms isn’t necessarily measured by likes, but rather by how many times people share it. That’s why creating sharable content is key if you’re aiming for social media growth. When the algorithm ranks your social media posting higher, it gets pushed even to people who don’t follow you.
How to Create Shareable Social Media Content
Now that you know what shareable content is and why you want to create it for your own accounts, let’s talk about how you can start making some. These are the five steps you should follow if you want to create social media content that gets people to share it with their friends.
Provide Useful Information
The first thing you can do to create shareable content is provide useful information within the posts. If your information is helpful, viewers will want to share your post to keep the message going and help more people. If you’re not sure what kind of information your followers would consider useful, think about the questions they ask you most frequently. You can even use Google to search for other questions related to your industry that clearly many people are searching for.
Make Eye-Catching Visuals
It has been proven time and time again that posts without a visual element such as a picture, video, or gif, do not perform as well. This is especially true when it comes to how many shares a post gets. Including an eye-catching visual element will make people stop to read your post and encourage them to share it with others. One way you can create attractive visuals and provide useful information in the same post is to create infographics. In fact, infographics are shared three times more than other content types on social media!
Mix Trendy and Evergreen Content
If you want people to share your posts, tailor your content to reflect the current social media trends. This doesn’t mean that you need to jump on every single trend that comes around. Before you decide to participate, make sure it fits with your brand. Even still, you shouldn’t focus all of your attention on trendy content. Mix in evergreen content as well, which is content that will be relevant and applicable if someone reads it right when it’s posted or if they read it a year later.
Offer Something Unique
There’s a lot of noise on social media. If you want your content to be heard, you need to offer something unique. That could be an interesting perspective on current events or exclusive behind-the-scenes photos. If you offer a product or service that is very similar to other businesses, focus on what makes your offering different. In other words, what is your unique selling point? You always want to make sure you give people a reason to stop and notice your content.
Tell a Story
Stories are a great piece of shareable social media content because they’re easy for people to connect with. A story can be just about anything. You can tell your audience more information about yourself or your business, try to evoke emotions, or give them a better idea of what the content is really about. People love sharing stories with their friends online, especially when the stories make them laugh or help them relive special moments.
Start Reaping the Benefits of Shareable Content
When it comes to your social media content, more shares mean more traffic, engagement, and leads. Now that’s something that everyone wants when it comes to social media marketing. If you want to begin posting content that gets people to share it, consider following the steps above. Making it useful, visually appealing, trendy or evergreen, unique, and tell a story will encourage people to share it with their audience.
When you’re looking for help creating content for your social media accounts, 98 Buck Social is here to help. Our social media management packages ensure that your business is active online, letting people know that you are open for business. Check out all of our options today.
Build Your Brand’s Credibility with User-Generated Content
7 Types of Content to Elevate Your Social Media Game
Captivate and Convert: The Power of Video Content for Your Business
Grow Your Business with Consistent Content on Social Media
Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.