Crafting Compelling Paid Ads: The Art of Captivating Clicks

So, you’ve chosen your paid advertising platform. But how do you craft compelling ads that actually stop the scroll and entice users to click? Here are some secrets to writing captivating ad copy that gets results:

  • Headlines that Hook:  Your headline is like a movie trailer – it needs to grab attention in a split second.  Use strong verbs, clear benefits, and a touch of intrigue to pique viewers’ curiosity and make them want to learn more.
  • Benefits Over Features:  People care about what your product or service can do for them, not its technical specifications.  Focus on highlighting the benefits that address your target audience’s pain points or desires.  For example, instead of simply stating “Fast and reliable web hosting,”  emphasize “Spend less time managing your website and more time growing your business with our lightning-fast hosting plans.”
  • The Power of Numbers and Social Proof:  Numbers and statistics can add credibility and urgency to your ads.  For example, “Join over 1 million satisfied customers who love our product!”  Social proof, like testimonials or positive reviews, can also build trust and encourage users to take action.
  • A Call to Action (CTA) is a Must:  Don’t leave your audience hanging after they’ve read your captivating ad copy.  Tell them exactly what you want them to do next, whether it’s “Visit our website,” “Learn more,” or “Shop now.”  Make your CTA clear, concise, and action-oriented.
  • Visual Appeal Matters:  In the world of paid advertising, visuals are often the first thing people notice.  Use high-quality images or videos that are relevant to your message and visually appealing. Remember, a captivating image can make all the difference in grabbing attention and stopping the scroll.

By implementing these tips, you can transform your paid advertising campaigns from mediocre to magnetic. Remember, compelling ad copy is a combination of clear messaging, emotional triggers, and a strong call to action.  Test different variations, track your results, and keep iterating to refine your craft and maximize your click-through rates.

98 Buck Social is ready to assist you! Connect with us today.

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

Socialboost
What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.