4 Ways Content Marketing Benefits Your Business

Social media content marketing is a must-have for businesses today, with good reason. Marketing itself has evolved on these digital platforms and has changed into a storytelling, brand experience that every business owner should utilize. Your audience is ready and waiting for you on social media, you just have to be ready to meet them there.

Since most social media platforms are free to use, content marketing on social media gives business owners the most bang for their buck. It’s also shown to be far more effective than most other marketing strategies, with returns that can actually compound over time. Still not convinced? Here are four of the most important ways social media content marketing can benefit your business.

Stand Out from the Crowd

No matter what product or service you’re providing, it’s likely that someone else is offering something similar. In a world where people are accosted by advertising at every turn, an effective social media content marketing strategy can help your brand stand out from the crowd.

Articles and blog posts are extremely effective ways to market to your target audience, because not only do they position you as a trusted expert in your field, but they can also help build your online presence. Search engine crawlers are designed to recognize web pages that are frequently updated with relevant content. When you have a quality content strategy in place, you will be rewarded with better search engine optimization (SEO) rankings.

Build Your Network

The connections you make through social media can boost your brand in a profound way. Imagine the benefits of joining forces with complementary businesses and cross-promoting your products and services. Now add industry thought-leaders, journalists, social media influencers, and even celebrities to the mix. It’s easy to see how a powerful network such as this can greatly intensify your marketing results.

Create Solid Connections

Engaging with your potential customers through social media allows you to connect on a personal level. People prefer to do business with other people, rather than with a faceless company. Use social media to humanize your brand. By doing so, you’ll build a sense of trust and loyalty that simply isn’t available through other marketing platforms.

Social media is also one of the only marketing methods that allow for instant, two-way communication. Take advantage of this by encouraging user comments, feedback, and user-generated content. If there’s a problem, handle it immediately and ensure it’s resolved to the customer’s satisfaction. Build a reputation for being responsive and doing what’s right. You’ll soon find that you’ve built an extremely loyal customer base.  

Level the Playing Field

Content marketing through social media platforms allows even the smallest business to compete in the same space as major corporations. If you have the time and skills to create content and manage your social media platforms, you can essentially launch your campaign with no marketing budget at all. If you do have a budget, adding Facebook advertising to your strategy can boost your posts and grow your reach exponentially.

98 Buck Social Can Execute Your Content Marketing Plan

For many busy business owners, it’s far more efficient to outsource content creation and social media marketing. At a starting price of $98 per month, 98 Buck Social can help you achieve consistent content on your favorite social media platforms. We can also assist with paid social advertising, search engine optimization, and text message marketing. Get in touch with us to begin experiencing how social media content marketing can help take your business to the next level.  

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.