Content is King, But Context is Queen: Crafting Paid Ads that Convert
Great content is essential, but in the world of paid advertising, context reigns supreme. This blog explores the art of crafting paid ad campaigns that resonate with your target audience and drive conversions. Learn how to tailor your message to specific platforms and user behavior to maximize clicks and actions.
Crafting Paid Ads that Convert:
- Understand the advertising formats and user behavior on each platform. Each social media platform has its own unique advertising formats and user behavior patterns. Tailor your ad format and messaging to align with the platform and how users typically interact with content there.
- Target your ads based on user demographics, interests, and online behavior. Most paid advertising platforms offer sophisticated targeting options. Leverage this power to reach users who are most likely to be interested in your offering.
- Craft ad copy that addresses specific pain points and speaks to user intent. What are the challenges your ideal customer faces? Craft compelling ad copy that speaks directly to their needs and desires.
- Use strong calls to action (CTAs) to tell users what you want them to do. Don’t leave users guessing! Tell them exactly what action you want them to take, whether it’s visiting your website, downloading a white paper, or signing up for a free trial.
- Optimize your landing page for a seamless user experience. Don’t let your ad efforts go to waste! Ensure your landing page delivers on the promise made in your ad and provides a smooth user experience to maximize conversions.
Bonus Tip: Leverage audience insights! Many social media platforms offer valuable audience insights that can inform your paid ad targeting and messaging strategies. Use this data to understand your audience’s demographics, interests, and online behavior to create highly targeted and effective ad campaigns.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.