Common Social Media Marketing Misconceptions
Social media has been a game-changer for businesses big and small, providing a platform where brands can reach and engage with customers directly. However, with so many businesses jumping on the social media bandwagon, misconceptions about how social media marketing works have become all too common. You may have heard buzz around social media marketing, but many of these social media myths could be holding your business back. In this post, we’ll shed some light on the truth behind the most common social media marketing misconceptions.
Social media marketing is free
One of the biggest misconceptions about social media marketing is that it’s free. While it’s true that signing up for a social media account is free, creating social media content, managing social media campaigns, and analyzing its metrics require resources, including time, effort, and money. To get a positive return on investment from social media marketing, businesses need to approach it as they would any other business investment.
All social media platforms are the same
Another common myth that could be holding your business back is that all social media platforms are the same. Each platform has its unique audience, culture, and features, which means that different strategies and formats work best on different platforms. For example, while Instagram is ideal for visual content sharing, LinkedIn may be better suited for B2B networking and thought leadership.
Social media is a fad
Many businesses still believe that social media is just another trend that will soon pass. However, social media has now become a crucial marketing tool and shows no signs of disappearing. Social media giants such as Facebook, Twitter, Instagram, and LinkedIn are the new normal. If your business chooses to ignore social media channels, you run the risk of losing out on several potential customers and opportunities.
Our audience isn’t on social media
This is entirely incorrect. With 3.8 billion active users, social media platforms are the most extensive communication channels on the planet. The truth is that people of all age groups are active on social media these days. Moreover, businesses from all sectors have successfully promoted their products through social media channels.
The more followers, the better
While amassing a large number of social media followers may seem like a win, it’s not necessarily a sign of a successful campaign. Quality over quantity is critical on social media, so it’s more important to have an engaged audience than a large one. An engaged audience means that your followers are interested in your brand, like, share, and comment on your content, which can amplify your content and increase your reach.
You need to be on all social media platforms
It’s easy to get sucked into the pressure of being on every social media platform, but that’s not necessary for small businesses. By trying to be everywhere, businesses can stretch themselves too thin, resulting in a lack of time and resources to devote to each platform. Instead, focus on the platforms where your target audience spends most of their time and curate a strong presence there.
Social media marketing is easy
Lastly, a common misconception is that social media marketing is simple and requires only an hour or two per week. Although creating a post on social media and hitting the publish button might seem easy, social media marketing takes time, effort and expertise. It requires knowing when and where to post the content, what posts will resonate with your target audience, and how to integrate your social media marketing tactics with other marketing efforts. The experts at 98 Buck Social can help!
Social media marketing is an excellent tool for businesses to reach their target audience, increase brand awareness, and build relationships with customers. However, it’s important to clear the air around the many misconceptions that can hold businesses back from seeing the real benefits of social media marketing. By understanding the truth behind common social media marketing misconceptions, businesses can leverage social media to its fullest potential, resulting in strong ROI, customer loyalty, and brand growth. Keep in mind that social media advertising cost and effort vary based on the size, niche, and scope of your business.
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Have any questions?
We have answers.
Can you help me grow Instagram followers?
We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.
What photos or videos do you use?
By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.
If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!
Looking for custom videos? Some of our plans include videos or you can add them to any plan starting at $98/mo!
How do you mimic my branding colors and style?
As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.
That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.
$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week
Note: The cost of custom graphics is on top of your monthly subscription cost
What is content review & approval?
Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.
This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.
Note: One round of editing per post permitted, depending on your plan.
What are the results I can expect from your posting services?
The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!
There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.
We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.
For more information on paid advertising, please visit our paid advertising services.
Do you use a posting scheduler and how do you get access to my business pages?
We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.
By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.
During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.
Furthermore, with your own workspace you are welcome to view and edit content at your leisure!
Why do my posts say “Posted by Cloud Campaign”
We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.