4 Common Facebook Ad Myths

[vc_row][vc_column][vc_column_text]Facebook is the largest social media platform and many businesses have noticed their organic reach has diminished in recent months. There are a lot of competitors you need to stand apart from. Facebook ads are an easy way to increase your visibility. These are a few common myths that may be holding you back in your marketing!

Myth #1: You Need a Hyper-Specific Audience

This can be an incredibly limiting belief when you are first starting your ad campaign. If you haven’t created a specific buyer persona, you won’t know who to target your ads. The good news is you don’t need to set your advertising audience as laser-focused as you think. You can start with a general audience and narrow it down later.

Myth #2: Facebook Ads Are Not Effective for B2B Marketing

Most B2B marketers prefer platforms like LinkedIn, but those businesses can also experience many benefits with Facebook! Professionals do use Facebook, and it is possible to generate leads on this platform. Through Facebook’s targeting systems, you can find an audience based on location and job industry.

Myth #3: Your Images Should Only Use Happy People

While it is true that images with people tend to perform when in social media posting, it doesn’t need to be the default when creating an ad. Infographics also do well. You can create carousel ads to be full of information about your business or products. Your ads should guide people to do what you want them to and images of smiling people don’t always provide the best results.

Myth #4: Facebook Ads Are Expensive

You can get great results from cheap Facebook ads as low as $5 a day! You don’t need a huge budget to increase awareness or site clicks. It won’t lead to instant success but you will notice important growth that many small businesses look for at the start of their journey.[/vc_column_text][/vc_column][/vc_row]

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Have any questions?

We have answers.

Can you help me grow Instagram followers?

We partner with Socialboost to help build Instagram followers. Click the link below to enroll. Plans start at $59/mo.

What photos or videos do you use?

By default, we can use the photos you have on your website as well as utilizing the plethora of photos available to us within our royalty free library.

If you have photos or videos for us to use, depending on your subscription, we welcome you to upload them into a Google Drive folder and share that link with us!

Looking for custom videos?  Some of our plans include videos or you can add them to any plan starting at $98/mo!

How do you mimic my branding colors and style?

As mentioned above, depending on your plan, we can use whatever you’d like to provide us! If not, we’ll resort to using your website or our royalty free library.

That being said, we can come up with custom graphics that suit your branding style as an add-on to your posting subscription.

$98/month for 3 custom graphics each week
$148/month for 5 custom graphics each week

Note: The cost of custom graphics is on top of your monthly subscription cost

What is content review & approval?

Content review and approval is where your social media content creator sends you a weeks worth of posts, prior to their designated publication time the following week.

This way, you will have the chance to give us feedback on each post in case you’d like us to make a minor edit.

Note: One round of editing per post permitted, depending on your plan.

What are the results I can expect from your posting services?

The idea behind consistent posting onto your social media pages is to keep them active with content that promotes your business solutions, educates your audience to showcase your expertise and to also keep things lighthearted, it’s social media after all!

There’s nothing worse for a business than to earn someone looking into what you do, only for them to see a barren social media page. To them, it may appear that you are out of business or potentially a scam.

We are often asked about growing followers and generating sales or leads. These are great goals to have but please understand that those goals are better obtained through paid advertising campaigns.

For more information on paid advertising, please visit our paid advertising services.

Do you use a posting scheduler and how do you get access to my business pages?

We are fortunate to be partnered with CloudCampaign.com to utilize their excellent scheduling platform.

By signing up for our content services, we will set you up with your own Cloud Campaign workspace depending on your plan.

During onboarding we request admin access to your social accounts using a secure platform. This allows us to manage the occasional disconnect when the platforms push out updates.

Furthermore, with your own workspace you are welcome to view and edit content at your leisure!

Why do my posts say “Posted by Cloud Campaign”

We use Cloud Campaign, which is a 3rd party app, to scale social media management and posting. When a post says “Posted by Cloud Campaign”, it is only the admins of your company page that can see this and not your followers.